The Number One Network on Weekends to Showcase the Best of the Big
Screen Filmmaker Guillermo del Toro to Give an
Exclusive First Look at “Warner Bros. Pictures and Legendary Pictures
Pacific Rim”
Taking its place among the top national networks once again, NCM Media
Networks (NCM), a leading integrated media company reaching U.S.
consumers on screen, online and through mobile technology, will host its
second annual upfront luncheon presentation event at New York City’s AMC
Loews Lincoln Square movie theater on May 15, 2013.
In an increasingly fragmented media environment, NCM Media Networks
offers blockbuster opportunities for brands to reach over 700 million
moviegoers a year. NCM is America’s number one network on weekends,
consistently ranking higher than most TV and cable networks on Fridays
and Saturdays.* For advertisers, NCM’s FirstLook pre-show program
is a unique video option that features the reach of broadcast and the
highest levels of “DVR-proof” big screen engagement. Coming off a year
of record box office and movie attendance, 2013 is poised to be another
big year on the big screen.**
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Who:
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NCM Media Networks the top national cinema network reaching
moviegoers on-screen, on-site, online and on the go.
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What:
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NCM Media Networks Upfront Event, showcasing the best of the big
screen.
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Filmmaker Guillermo del Toro, director of box office hits
including “Pan’s Labyrinth” and “Hellboy,” will give the audience
an exclusive first look at his much-anticipated summer sci-fi
action adventure “Pacific
Rim,” including never-before-seen footage from the Warner
Bros. Pictures and Legendary Pictures movie.
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Lunch will be served.
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When:
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Wednesday, May 15, 2013
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12:30 - 2:00 p.m.
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Where:
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AMC Loews Lincoln Square Theater
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1998 Broadway (between 67th and 68th Streets)
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New York, NY 10023
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“Cinema rules the weekends when TV viewership is lowest,” said Cliff
Marks, president of sales and marketing with NCM Media Networks. “With
some of the best engagement, recall, and likeability in the media
business, cinema is the one place where marketers know that their ads
will be seen, providing the perfect complement to their traditional TV
media plans. After the spectacular turnout we had at our first upfront
event last year, I’m proud to present the sequel!”
About National CineMedia (NCM)
National CineMedia (NCM)
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom Events present cinema advertising and events across the
nation’s largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM’s theater
advertising network covers 183 Designated Market Areas® (49 of the top
50) and includes over 19,300 screens (approximately 18,500 digital).
During 2012, approximately 710 million patrons attended movies shown in
theaters in which NCM currently has exclusive, cinema advertising
agreements in place. The NCM
Fathom Events live digital broadcast network (“DBN”) is comprised of
over 740 locations in 172 Designated Market Areas® (including all of the
top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 41
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.ncm.com.
(NCMI-A)
*Source: Nielsen Monitor Plus, A18-49, Mon-Sa 8p-11p; Su 7p-11p, 60 min
qualifier, Nielsen Cinema Audience Reports Feb 2012, May 2012; July
2012; Nov 2011.
**According to Box
Office Mojo.
