The New York Times Announces Plans to Introduce a Prototype Version of NYTimes.com in Advance of a Major Site Redesign

The New York Times today announced plans to introduce a prototype version of NYTimes.com in advance of a series of major site enhancements that will begin later this year.

The purpose of the prototype experiment is to gain feedback from NYTimes.com users about the functionality, design, navigation and overall experience of the planned redesign.

Starting today, Times employees who access NYTimes.com from inside the Company firewall will be able to experiment with the new article pages, which are the first to undergo changes, and provide feedback on their experience. The public may access a preview of a sample of the redesigned article pages via this animated guided tour.

In the coming weeks, the prototype will become available to a randomly selected group of users outside the Company, who will have the option to utilize it and provide feedback, or opt out if they choose. Users who are not selected may request an invitation to test the prototype on NYTimes.com, though audience size is limited.

The Times will use the feedback as it continues the process of developing a richer digital platform to best showcase its award-winning journalism and premium advertising.

Users who participate in the beta experiment will discover changes to article pages that include:

• A cleaner, more engaging design
• Richer integration of photography, video and interactive story elements
• More efficient customized navigation for registered users
• Responsive designs optimized for desktops and tablets
• Higher-impact presentation of advertising
• Improved ability to scan and discover content
• Better-integrated user-comments and share tools

Jill Abramson, executive editor of The New York Times, said, “As we continue to develop our rich content offerings across video, slideshows, data visualization and interactive graphics, these adjustments to NYTimes.com provide the structure our newsroom needs to deliver a best-in-class digital news report.”

Denise Warren, general manager, NYTimes.com and senior vice president and chief advertising officer, The New York Times Media Group, said, “We are constantly looking for ways to better express our journalism and improve our digital experiences, for users and advertisers alike. We trust that our highly-engaged audience will provide constructive feedback about the beta site, which we will consider very seriously as we work to create the most comprehensive and immersive digital news experience we possibly can.”

About The New York Times Company

The New York Times Company (NYSE:NYT), a leading global, multimedia news and information company with 2012 revenues of $2.0 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news and information.