NCR
Corporation announced today that the NCR
Silver mobile
point-of-sale (POS) system has been updated to give small business
owners the ability to easily promote and grow their businesses with gift
card programs.
NCR Silver’s gift card capabilities make loading, accepting and managing
gift cards as simple as taking credit card payments, giving small
business owners an easy, affordable way to create powerful
business-building gift card programs.
Existing customers typically give gift cards to potential new customers,
so gift cards are an important way to promote a business. And gift cards
usually result in sales much higher than the gift card’s face value.
According to industry
research, 61 percent of gift card recipients spent more than the
value of the cards, with the average gift card holder spending an
additional $29 over the value of the card.
“Until now, small business owners relied on hard-to-manage paper gift
certificate programs – if they offered any gift certificate program at
all,” said Christian Nahas, vice president and general manager of NCR
small business team. “Integrating gift cards with NCR Silver gives small
business owners the power to easily build their business. It also sets
up current customers to tell others about the business while giving
gifts to their friends and family.”
Because NCR Silver is cloud-based, the gift card update easily deploys
to existing NCR Silver customers and is included in all new versions of
NCR Silver delivered to customers. The freedom and flexibility of the
updates empowers new and existing NCR Silver customers to respond
quickly to changes in customer expectations.
“We’re speaking with retail, hospitality and other businesses and their
consumers every day to stay ahead of business and shopper expectations
to ensure NCR Silver offers the tools and functions small businesses
need today and tomorrow,” said Nahas.
Powerful cloud-based technology allows NCR Silver to go beyond simple
payment swipe and cash-register functions, giving small business owners
the power to easily track sales, profits and inventory; market to
customers with targeted and customized email campaigns; analyze business
trends; and manage business finances. NCR Silver operates on Apple®
devices running iOS, like the iPad®, iPhone® and
iPod touch®, giving small businesses the freedom to interact
with customers from anywhere. Apple devices are sold separately.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how
the world connects, interacts and transacts with business. NCR’s
assisted- and self-service solutions and comprehensive support services
address the needs of retail, financial, travel, hospitality, gaming,
public sector, telecom carrier and equipment organizations in more than
100 countries. NCR (www.ncr.com)
is headquartered in Duluth, Georgia. NCR is a trademark of NCR
Corporation in the United States and other countries.
Follow us on Twitter: @NCRSilver
Like us on Facebook: http://www.facebook.com/NCRSilver
Watch us on YouTube: http://www.youtube.com/user/NCRSilverPOS
Apple, iPhone, iPad and iPod touch are trademarks of Apple Inc.,
registered in the U.S. and other countries.
IOS is a trademark or registered trademark of Cisco in the U.S. and
other countries and is used under license.
