New TV Content Partners Launch on BlackBerry 10

WATERLOO, ONTARIO -- (Marketwire) -- 03/26/13 -- BlackBerry® (NASDAQ:BBRY)(TSX:BB) today announced the addition of new television content for BlackBerry® 10 customers in the U.S. TV shows from PBS, Univision and Viacom are now a part of the robust video catalogue available for sale on the BlackBerry® World(TM) storefront, bringing such favorites as COMEDY CENTRAL, MTV, Nickelodeon, PBS's Masterpiece Classic Downton Abbey series and Spanish telenovelas.

"The momentum for BlackBerry 10 continues in the content space as more partners are looking to BlackBerry to reach new audiences and drive mobile content discovery and monetization," said Martyn Mallick, Vice President, Global Alliances and Business Development at BlackBerry. "BlackBerry World has a wide-ranging and continuously growing catalogue that offers most movies on the day they become available on DVD and next day availability of many current TV series. We're excited that PBS, Univision and Viacom have joined us to give customers in the U.S. access to enjoy a world of content, from the major film studios, broadcasters and TV studios and networks, in a single location."

The BlackBerry World storefront app is preloaded on all BlackBerry 10 smartphones, offering customers one of the most robust music, TV and video catalogs in mobile today. The storefront continues to grow and diversify its movie and TV content with the best, most up-to-date series and films.

"Univision is pleased to make UVideos, the first bilingual digital video network, available on the much anticipated BlackBerry Z10. Moreover, for the first time, we will also make some of Univision's best TV series and telenovelas available in the video store on BlackBerry World on a transactional basis," said Kevin Conroy, President, Digital and Enterprise Development, Univision Communications Inc. "More than three quarters of the U.S. Hispanic population own a smartphone and they outpace their non-Hispanic counterparts in mobile video consumption by double digits. Mobile is where Hispanic America lives and this product launch extends Univision's commitment to deliver the best in Hispanic programming across all platforms and devices."

"Our audiences are increasingly turning to their smartphones to drop in on South Park, Jersey Shore, or SpongeBob SquarePants in Bikini Bottom anytime, anywhere they'd like," said Tom Gorke, Senior Vice President of Content Distribution for Viacom Media Networks. "BlackBerry 10 is a great and growing platform for audiences to catch up with their favorite shows on the go, and for Viacom to extend the expansive reach of its beloved brands."

Now available in more than 25 countries, the BlackBerry Z10 is the first smartphone powered by BlackBerry 10, the re-designed, re-engineered, and re-invented BlackBerry platform that creates a new and unique mobile computing experience. The BlackBerry Z10 smartphone is now available for purchase or preorder in the U.S. from AT&T, T-Mobile, Verizon Wireless, and in Best Buy and Best Buy Mobile locations.

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the Toronto Stock Exchange (TSX:BB). For more information, visit www.blackberry.com.

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