UnitedHealthcare Teams Up with IRONKIDS to Energize Youth at the 2013 UnitedHealthcare IRONKIDS National Race Series
UnitedHealthcare announced it will once again team up with IRONKIDS®
for the 2013 UnitedHealthcare IRONKIDS National Race series.
UnitedHealthcare and IRONKIDS aim to inspire and motivate youth to lead
active, positive and healthy lifestyles by sponsoring 10 youth events –
nine running races and a triathlon – in seven states.
The first event will kick off on April 6 in Galveston at the
UnitedHealthcare IRONKIDS Galveston Fun Run where hundreds of young
people, ages 3 to 15, will participate in a one-mile race to raise
awareness about obesity and living healthy. UnitedHealthcare mascot Dr.
Health E. Hound will participate in the event, helping youth and their
parents with warm-up exercises and joining the kids at the starting line
to officially kick-off the race.
UnitedHealthcare and the Galveston Boys & Girls Club, which works with
youth in underserved communities, will sponsor more than 50 runners. The
company will provide complimentary entry fees for the race and
weekend-long IRONMAN activities, enabling youth who often face barriers
to good health, such as the cost of participating in athletic events, to
compete in a running event.
Open to participants ages 3 to 15, the UnitedHealthcare IRONKIDS 2013
Running Series features age-appropriate health activities such as the
one-mile walk/run as well as music and health expos, and the opportunity
to watch IRONMAN and IRONMAN 70.3 events along with hundreds of
spectators.
“We are thrilled to once again have UnitedHealthcare team-up with
IRONKIDS to sponsor the 2013 UnitedHealthcare IRONKIDS National Race
Series,” said Carola Ross, senior vice president of Sales and Marketing
for IRONMAN North America. “The opportunity that it affords thousands of
youth in these communities is a fun way to get up and be active while
educating on the importance of living a healthy lifestyle.”
UnitedHealthcare employees will also be on hand at the races to cheer
youth participants and lead healthy, hands-on activities such as games
and exercises, as well as distribute educational materials. The company
will award each runner with water, healthy snacks, T-shirts and medals.
This is the second year UnitedHealthcare is supporting IRONKIDS races
and is part of the company’s overall commitment to help stem the rising
tide of childhood obesity through healthy lifestyles. Obesity among
children and adolescents has almost tripled since 1980, with nearly one
in every three children being overweight or obese, according to the U.S.
Centers for Disease Control and Prevention (CDC).
Children from low-income and low-education households are three-times
more likely to suffer from obesity, which is a leading risk factor for
diabetes, heart disease and many cancers, according to America’s Health
Rankings®, an annual comprehensive assessment of the nation’s health on
a state-by-state basis. Texas ranks 40th among all 50 states
in obesity; more than 30 percent of Texans have a body mass index (BMI)
of 30 or higher.
“These IRONKIDS races are creating an inspirational environment where
children, young adults and families can learn how healthier living can
enhance their well-being and inspire the athlete in all of us,” said
Steve Nelson, CEO of UnitedHealthcare Community & State. “Children can
enjoy a lifetime of good health and wellness by learning about the
benefits of healthy lifestyles at an early age, and how exercise can
take them across finish lines they had never imagined.”
The UnitedHealthcare IRONKIDS National Race series schedule includes 10
events in seven states beginning April 6 and ending Nov. 16. Additional
cities and dates include Haines City, Fla., May 18; Syracuse, N.Y., June
22; Lake Stevens, Wash., July 20; Lake Placid, N.Y., July 26; Las Vegas,
Sept. 7; Madison, Wis., Sept. 7; Panama City Beach, Fla., Nov. 1; and
Tempe, Ariz., Nov. 16. All the events are one-mile “fun runs” with the
exception of Haines City, Fla., which will include a Triathlon.
For more information about the IRONKIDS Running Race Series or to
register for an upcoming event, visit www.IRONKIDS.com.
For more information about UnitedHealthcare, visit www.uhc.com
or follow @myUHC on Twitter.
About IRONMAN
The iconic IRONMAN®
brand and event series is the largest participation sports platform in
the world. Since the inception of IRONMAN in 1978, athletes have proven
that ANYTHING IS POSSIBLE® by crossing finish lines at the
world’s most challenging endurance races. Recognized for excellence
through distinguished events, world-class athletes and quality products,
World Triathlon Corporation (WTC), owner and operator of IRONMAN, has
grown from a single race to a global sensation with more than 180 events
across five unique brands: IRONMAN, IRONMAN 70.3®, 5150™
Triathlon Series, Iron Girl® and IronKids.®
Supported by partners including Timex, PowerBar, K-Swiss and TYR, more
than 200,000 athletes compete each season in the Ironman and Ironman
70.3 Series. For more information, visit www.ironman.com.
About IRONKIDS
After being
acquired from the Sara Lee Corporation, which owned the event series
since 1985, IRONKIDS® launched in 2009 with nine events in the
IRONKIDS® National Triathlon Series. Since the inaugural year,
IRONKIDS has seen more than 60,000 participants and has grown to over 40
events worldwide including races in Africa, Asia, Australia, Europe and
North America. The brand represents a multi-dimensional approach to
creating positive experiences for athletes, families and communities as,
as well as embodies achievement and determination while fostering
self-esteem. The IRONKIDS mission is to inspire and motivate through the
sport to live an active, positive and healthy lifestyle. For more
information visit www.ironkids.com.
About UnitedHealthcare
UnitedHealthcare
is dedicated to helping people nationwide live healthier lives by
simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care
providers. The company offers the full spectrum of health benefit
programs for individuals, employers and Medicare and Medicaid
beneficiaries, and contracts directly with more than 780,000 physicians
and other care professionals and 5,900 hospitals and other care
facilities nationwide. UnitedHealthcare serves more than 40 million
people in health benefits and is one of the businesses of UnitedHealth
Group (NYSE: UNH), a diversified Fortune 50 health and well-being
company.
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