New offering combines text discovery and sentiment analysis with the
power of predictive analytics
TORONTO, April 8, 2013 /CNW/ - Angoss Software Corporation (Angoss)
(TSXV: ANC) today announced KnowledgeREADER™, an industry-first
software application that brings a new age of integrated customer
intelligence by combining visual text discovery and sentiment analysis with the power of predictive analytics. KnowledgeREADER delivers
unparalleled voice of the customer insights to support customer
experience management.
The new offering for customer intelligence professionals and marketers
enables them to easily understand and model customer feedback from
sources including customer surveys, contact center notes, social media
(Twitter, Facebook, blogs, forums, etc.), email, and warranty or claims
notes, among others. KnowledgeREADER transforms text into visual,
actionable insights that propel customer experience management.
Data analysts can extend the use of KnowledgeREADER to merge
unstructured and structured data to perform data mining and predictive
analytics with additional predictive variables for improved accuracy
and exploratory power. Together, voice of the customer data can be
integrated from all sources for visual text discovery, and combined
with structured data for data mining and predictive modeling.
Unlike pure play text analytics and software as a service (SaaS)
offerings, KnowledgeREADER breaks down silos to merge unstructured with
structured data, and sentiment and text analysis with data mining and predictive analytics—for integrated customer
intelligence. KnowledgeREADER supports a complete customer lifecycle
analysis of your marketing, customer relationship management and
customer intelligence data in order to design and deploy predictive
strategies around customer segmentation, acquisition and retention,
cross sell and upsell, next-best-offer and more.
"With this new release," said Sue Feldman, CEO of Synthexis, "Angoss is
addressing multiple issues that have hobbled access to customer
intelligence: merging text sources with data sources; adding a
predictive capability to text analysis; making the tools easy and
accessible for non-data specialists to use. Each of these features is
certainly available in the market today—separately. It is the tight
integration of them that creates a powerful synergy. In particular,
good visual tools can break down the barriers that have kept customer
engagement experts and marketing professionals from gaining a deeper
understanding of their customers."
Angoss is hosting a webinar titled, 'Integrated Customer Intelligence: Text Analysis with the Power of
Predictive Analytics' on Tuesday May 7th from 11:00 am to 11:45 am EST. The webinar will
demonstrate how KnowledgeREADER delivers unparalleled voice of the
customer insights to support customer experience management. Further
information and webinar registration is available at http://www.angoss.com/webinar/customer-intelligence-webinar/registration.
KnowledgeREADER —Feature Highlights:
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Text Discovery Dashboard - Delivers visual insight into sentiment
distribution and sentiment across top topics, themes and entities.
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Sentiment Analysis - Comparison and trend analysis allows users to
visually track sentiment over time and detect similarities and
differences in sentiment distribution across data sets.
-
Association Discovery - Association Map creates a visual representation
to discover how terms are used in relation to each other in order to
identify the context surrounding trending themes and topics.
-
Document Exploration - Conduct a drill-down review of specific terms and
themes or topics of interest at the document level. Sentiment markup
highlights all terms of interest and color codes them based on
sentiment.
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Supports in-database analytics and data and file import from Database,
Excel, CSV, HTML, Word, PDF and Outlook PST files.
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Best-in-class Natural Language Processing (NLP) - Sentiment analysis,
classification and entity and theme extraction with multiple language
support for English, French, Spanish, Portuguese and German by the
embedded Salience Engine from Lexalytics®.
-
Predictive Analytics - Merge the output of text analytics with your
structured data to perform data mining and predictive modeling with
Angoss best-in-class Decision Trees and Strategy Trees.
"Customer analytics is gaining mainstream adoption with the explosion of
big data, social media and changing consumer channel preferences,"
commented Martin Galligan, President and CEO of Angoss. "Companies who
use SaaS providers for social media, sentiment and text analytics are
demanding greater control of their customer intelligence decisions.
Without the power of data mining and predictive analytics these early
to market solutions leave marketing and customer intelligence
professionals with more questions than answers. KnowledgeREADER brings
unparalled customer intelligence and predictive analytics to these
individuals and allows greater flexibility and responsiveness to
changing customer needs."
Additional Resources
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Video: KnowledgeREADER Quick Tour
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eBook: Text Analytics Beginner's Guide
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Brochure: Angoss KnowledgeREADER
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Webinar: Integrated Customer Intelligence, May 7th at 11:00am EST
About Angoss Software Corporation
Angoss is a global leader in delivering predictive analytics to
businesses looking to improve performance across sales, marketing and
risk. With a suite of desktop, client-server and big data analytics
software products and cloud solutions, Angoss delivers powerful
approaches to turn information into actionable business decisions and
competitive advantage. Angoss software products and solutions are
user-friendly and agile, making predictive analytics accessible and
easy to use. Many of the world's leading financial services, insurance,
retail, health care and information communication and technology
organizations use Angoss predictive analytics software products and
solutions to grow revenue, increase sales productivity and improve
marketing effectiveness while reducing risk and cost. Headquartered in
Toronto, Canada, Angoss has offices in the United States and United
Kingdom. For more information, visit www.angoss.com.
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SOURCE: ANGOSS Software Corporation
