HALIFAX, NS, April 8, 2013 /CNW/ - President's Choice® Children's Charity announces that its two-week Your Small Change Can Make a Big One customer campaign held at participating Loblaw banner grocery stores in
the region, like Atlantic Superstore®, nofrills®, Cash & Carry, Dominion® and SaveEasy®has raised $470,000. All money raised will go toward supporting Atlantic
Canadian families whose children have physical or developmental
disabilities, as well as nutrition programs aimed at fighting childhood
hunger. Nationally, the campaign raised $2.64 million.
"The support from our customers across Atlantic Canada has always been
tremendous, but this year's spring campaign has been the best one so
far," said Colin Nicolle, member of President's Choice® Children's Charity Board of Directors and vice-president at Loblaw
Companies Limited (Loblaw) in Atlantic Canada.
Monies raised through campaigns like this help children like Hayden
Astel, who recently needed assistance with a guide dog.
Hayden' mother Corrie says that the guide dog has been life changing for
Hayden. "Hayden wouldn't be doing as well as he is without the help
from President's Choice® Children's Charity," says Corrie. "We can do more things as a family.
We can go out in the public. Before, someone would stay home with
Hayden and we would have to take turns going out. Now, Hayden can
participate in the community."
Funds raised also go towards fighting childhood hunger through nutrition
programs at local schools like Cunard Junior High School, located in
Halifax.
"The support received from President's Choice® Children's Charity through their sponsorship of Breakfast for Learning
is an important contribution to the students at Cunard Junior High
School breakfast program. Being able to provide healthy food options
to the students has a positive impact on our students' daily
performance. When students are well nourished they are better able to
engage in their learning. We are very grateful for the difference they
are making for our students," says Karyn Cooling, principal, Cunard
Junior High School, Halifax, Nova Scotia.
In Atlantic Canada, Atlantic Superstore®, nofrills®, Cash & Carry, Dominion®(in Newfoundland and Labrador) and SaveEasy®are Loblaw Companies banner stores. The Your Small Change Can Make a Big One customer campaign is just one of many initiatives that Loblaw banner
stores have in place to raise funds for President's Choice® Children's Charity. To date in 2013, thanks to the generosity of
customers, donors and the support of colleagues, President's Choice® Children's Charity has awarded $52,000 to 8 families and another
$920,000 to 518 nutrition programs that serve over 53,000 students
across the region.
About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping children across Canada, with
a focus on supporting children with disabilities and fighting childhood
hunger. The cost of administration and operations of the Charity is
funded by Loblaw Companies Limited, ensuring that 100 per cent of every
dollar donated goes to helping kids and their families. The Charity
offers funding across Canada and dollars are granted in the region in
which they are raised. Since 1989, the Charity has awarded more than
$86 million, reaching more than 15,500 families. For more information
on the President's Choice®Children's Charity or to donate online, visit pc.ca/charity.
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than134,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC®points loyalty program.
SOURCE: President's Choice Children's Charity
