MONTREAL, April 9, 2013 /CNW Telbec/ - Laurentian Bank is pleased to announce that it has established a
partnership with the FADOQ Network, the largest association of people aged 50 and over in
Québec. Thanks to this partnership, FADOQ members can now enjoy
exclusive benefits with the FADOQ VISA Gold Privileges card. This free
card also serves as FADOQ's membership card and provides access to all
of that organization's privileges.
Among its numerous benefits, cardholders can renew their annual FADOQ
Network membership for free if they charge an average of $500 in
purchases per month to their card. There is also a loyalty program in
place offering an up to 1% reward for each dollar charged to the
account.
Mr. Guy Mongrain has agreed to serve as official spokesman for the
program among FADOQ members. Himself a client of Laurentian Bank for
more than 30 years, Mr. Mongrain's involvement brings a sense of
respect and authenticity to the program — core values that are shared
by both the Bank and FADOQ. "Not only does this card offer a
multi-facetted and generous loyalty program," he underlines, "but it
also constitutes a distinctive product custom-tailored to meet the
needs of FADOQ members. It's really a winning formula for everyone."
A New, More Adapted Approach
Laurentian Bank is clearly demonstrating its commitment to a very
important clientele through this partnership. "We are very proud to be
bringing this new program to the members of the FADOQ Network,"
explains Stéphane Gagnon, the Bank's Senior Vice-President of Marketing
and Product Management. "Featuring characteristics that expressly
respond to the needs of members, this agreement also testifies to the
value we accord to developing partnerships with well-respected
organizations. It is a positioning that serves to illustrate our
dedication to excellent client service fuelled by our unique brand of
passion."
About Laurentian Bank
Laurentian Bank of Canada is a pan-Canadian banking institution that has
more than $34 billion in balance sheet assets and $36 billion in assets
under administration. Founded in 1846, Laurentian Bank was selected in
2012 as one of the 10 winners of the Canada's Passion Capitalists
program in recognition of its sustained success through the promotion
of passion within its ranks. The Bank employs more than 4,200 people.
Recognized for its excellent service, proximity and simplicity,
Laurentian Bank serves more than one million clients in market segments
in which it holds an enviable position. In addition to occupying a
choice position among consumers in Québec, where it operates the third
largest branch network, the Bank has built a solid reputation across
Canada in the area of real estate and commercial financing thanks to
its teams working out of more than 35 offices in Ontario, Québec,
Alberta and British Columbia. Its subsidiary, B2B Bank, is a Canadian
leader in providing banking products as well as investment accounts and
services to financial advisors and brokers, while Laurentian Bank
Securities is an integrated broker, widely known for its expertise and
effectiveness nationwide.
SOURCE: Laurentian Bank of Canada
