YANGAROO, USA Studios Enter Strategic Alliance, Inaugurate End-to-End Advertising Industry Solution
Companies to jointly provide full suite of post-production and
delivery services, establish YANGAROO presence in New York
YANGAROO
Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure
digital media management company, today announced a multi-year,
comprehensive partnership with New-York based USA Studios, a leading
provider of postproduction and distribution services for brands and
agencies. As a result of the partnership, YANGAROO and USA will jointly
sell and market their services – YANGAROO’s leading digital distribution
technology and USA’s full spectrum of capabilities – to drive growth and
revenue. At the same time, YANGAROO and USA will benefit by being
integrated into each other’s workflows and that of their customers as
well as from opportunities for collaborative, customer-centric product
development.
Existing and new customers of USA Studios will benefit from YANGAROO
Advertising. Powered by the company’s patented Digital Media
Distribution System (DMDS) platform, it is a Web-based and hardware-free
service that enables senders to deliver high-quality ads and videos to
broadcasters around the globe. It includes the industry’s first
fully-automated traffic management system called “Reporter”, which
merges personalized traffic instructions with a signed and date-stamped
confirmation that traffic instructions have been received, providing a
significant competitive advantage.
USA, whose clients include Microsoft, TAG Worldwide, Jaguar, Land Rover,
Priceline, Calvin Klein, Disney, Ubisoft, Diageo Brands, My Traffic
Department, Grey Goose, Overstock.com, Ancestry.com, and Mattel, among
many others, will continue to provide its industry-leading
post-production services – video editing, closed
captioning, on-air tracking, direct response versioning, adaptation for
online and multimedia services – and YANGAROO will gain
access to USA’s infrastructure, including customer support personnel as
well as office space in New York.
“We’re excited to enter into this long-term relationship with USA
Studios,” said Gary Moss, President and CEO of YANGAROO. “It allows both
companies to coordinate growth strategies, leverage each other’s
operational strengths, and continue to develop industry-leading
products.”
“We see this relationship as a natural and important progression for our
advertising services business. We have built a solid reputation over the
past quarter century providing a broad array of services to the
advertising industry and digital distribution has become an increasingly
important segment of those services. We feel the time is right for us to
strategically align ourselves with a specific digital distribution
platform rather than acting as a network agnostic reseller. With that in
mind YANGAROO Advertising was the clear choice,” said Roger Khan,
President of USA Studios. “YANGAROO’s state of the art digital delivery
will provide for the seamless integration of high-quality HD and SD
video delivery into our existing production workflows. It also allows us
previously unheard of flexibility in the way we offer digital
distribution services to our existing and future clients.”
“We look forward to the YANGAROO and USA Studios’ teams working together
from New York,” said Karen Dealy, YANGAROO President of Advertising
Operations. “We have needed a New York presence for our Advertising
Division and I can’t think of a better partner. We can now offer our
current and future clients a full slate of services which we expect will
help grow our business at a much quicker rate.”
About YANGAROO:
YANGAROO is a company dedicated to digital media management. YANGAROO’s
patented Digital Media Distribution System (DMDS) is a leading secure
B2B digital cloud based solution focused on the music and advertising
industries. The DMDS solution provides more accountable, effective, and
far less costly digital management of broadcast quality media via the
Internet. It replaces the physical, satellite and closed network
distribution and management of audio and video content, for music, music
videos, and advertising to television, radio, media, retailers, and
other authorized recipients. The YANGAROO Awards platform powers many of
North America’s major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas.
YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO
and in the U.S. under OTCBB: YOOIF. For further information, please
contact Gary Moss at 416-534-0607 ext.111 or visit www.yangaroo.com.
About USA Studios:
USA Studios is a cutting edge media services provider to the advertising
and broadcast industries. The company was started in 1988 as a pioneer
and innovator in standards conversions, with their own proprietary
system that made importing and exporting TV programs more economical and
convenient for content owners. Since then the company has remained at
the cutting edge of innovation while growing their suite of services
organically. Today USA Studios boasts one of the largest most
sophisticated technical postproduction facilities in the industry,
staffed by an award winning team of production and client services
professionals. The company provides a wide array of pre-broadcast
services to the advertising industry and long form content producers and
content owners around the globe. Their ad services include pre-broadcast
quality control, editing, closed captioning, encoding for on-air
tracking, versioning, tagging and distribution. Their long format
services include asset management, foreign market adaptation – including
foreign language dubbing, standards conversion and worldwide content
distribution. USA Studios’ New York hub facility was featured in the
February 2012 edition of Broadcast Engineering.
USA Studios has offices in New York and Los Angeles. For further
information, please contact Sean Tahzib EVP USA Studios at 212-398-6400
ext. 7007 or visit www.usastudios.tv
The statements contained in this release that are not purely
historical are forward-looking statements and are subject to risks and
uncertainties that could cause such statements to differ materially from
actual future events or results. Such forward-looking statements are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. The TSX Venture Exchange does not accept
responsibility for the adequacy or accuracy of this release.