Los Angeles based firm to use YANGAROO’s digital service for
delivering ads for broadcast
YANGAROO
Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure
digital media management company, today announced that it has signed an
agreement with Pacific Media Technologies Inc. (PMT), a leading
television post-production and digital services company serving the
direct response and political advertising TV industry, to incorporate
YANGAROO’s leading distribution technology – YANGAROO Advertising – into
PMT’s current platform that it offers to existing and new clients. By
creating a new pathway for clients’ ads to be delivered to broadcast and
cable media outlets in the United States and Canada, the partnership
will serve to drive growth and revenue for both firms.
Powered by the company’s patented Digital Media Distribution System
(DMDS) platform, YANGAROO Advertising is a Web-based and hardware-free
service that enables senders to deliver high-quality audio and video
files to broadcasters around the globe. It includes the industry’s first
fully-automated traffic management system called “Reporter”, which
merges personalized traffic instructions with a signed and date-stamped
confirmation that traffic instructions have been received, providing a
significant competitive advantage.
A digital video services facility with more than 18 years experience
serving the direct-response industry, PMT is dedicated to customization,
duplication, and distribution of short and long-form paid programming to
broadcast, cable, Internet, and mobile video platforms. It handles
analog and digital ad distribution, covering 7,400 television
destinations, for more than 100 clients, including major direct response
TV companies and political advertisers, seeking a targeted audience and
has made more than 750,000 deliveries. Additionally, PMT provides
world-class encoding, digital asset management, and content storage
solutions. Its comprehensive end-to-end digital workflow and
confirmation process includes: customized editing, repurposing content,
archive preservation, and multiplatform international distribution.
“PMT has emerged as one of the most well-known post-production and
distribution houses in the direct response advertising industry,” said
Gary Moss, President and CEO of YANGAROO. “As a result of this
partnership, they’ll now be able to build upon that reputation by
offering YANGAROO Advertising as part of their services. This deal will
generate immediate new revenues for YANGAROO and we expect additional
growth as the direct response business continues the transition to HD
broadcasting.”
“With the TV advertising landscape continuing to change, we sought a
partner whose technology would be of the most benefit to our clients,”
said Bill Hynes, President of Pacific Media Technologies. “By adopting
YANGAROO’s DMDS technology, we can now improve the effectiveness of
direct marketing campaigns through the enhanced tune-in of HD
advertising. YANGAROO Advertising is a market leader in effectiveness of
HD spot distribution.”
“The agreement with PMT is the first major deal brought to the company
by Lee Salas, our recently-appointed Vice President, Sales, West, based
in Los Angeles,” said Karen Dealy, YANGAROO President of Advertising
Operations. “Given his extensive industry knowledge and experience, this
will no doubt be the first of many deals to contribute to YANGAROO’s
continuing growth.”
About YANGAROO:
YANGAROO is a company dedicated to digital media management. YANGAROO’s
patented Digital Media Distribution System (DMDS) is a leading secure
B2B digital cloud based solution focused on the music and advertising
industries. The DMDS solution provides more accountable, effective, and
far less costly digital management of broadcast quality media via the
Internet. It replaces the physical, satellite and closed network
distribution and management of audio and video content, for music, music
videos, and advertising to television, radio, media, retailers, and
other authorized recipients. The YANGAROO Awards platform is now the
standard and powers most of North America’s major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas.
YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO
and in the U.S. under OTCBB: YOOIF. For further information, please
contact Gary Moss at 416-534-0607 ext.111 or visit www.yangaroo.com.
About Pacific Media Technologies
Pacific Media Technologies, Inc. (PMT) is a leading company serving the
Direct Response TV and political/public affairs industries. Founded in
1995, PMT has been successfully providing duplication, customization and
delivery services to advertisers and their agencies for 18 years. Its
digital distribution platform reaches over 7,400 North American TV
destinations. For both DRTV and political advertisers PMT traffics ad
spots to the TV destinations in their broadcast plans. It also traffics
spots to radio networks and stations and video spots to online
destinations.
The statements contained in this release that are not purely
historical are forward-looking statements and are subject to risks and
uncertainties that could cause such statements to differ materially from
actual future events or results. Such forward-looking statements are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. The TSX Venture Exchange does not accept
responsibility for the adequacy or accuracy of this release.
