bebe stores, inc. Names Michelle Landgrebe Executive Vice President, General Merchandising Manager of 2b
bebe stores, inc. (NASDAQ: BEBE) today announced the appointment of
Michelle Landgrebe as Executive Vice President, General Merchandising
Manager of its 2b division, effective immediately. In her new role, Ms.
Landgrebe will be responsible for merchandising, design, production,
planning & allocation, and visual merchandising. She reports to Steve
Birkhold, the recently appointed CEO of bebe stores, inc.
Ms. Landgrebe has over 20 years of top-level specialty retail and
wholesale experience in areas including merchandising, product
development, sourcing and operations for such companies as: Polo Jeans,
Earl Jeans, Tommy Hilfiger, Donna Karan, DKNY, and White House Black
Market.
Most recently, Ms. Landgrebe served as Vice President, General
Merchandising Manager at VFSLA, of the VF Corporation. In that position,
she oversaw varying categories of business which resulted in increased
sales and profitability across several VF brands.
“Michelle's skills and expertise in merchandising and product
development are exceptional,” says Mr. Birkhold. “She has a long track
record of building businesses and driving results. Her talents and
leadership abilities will help take the 2b brand to a whole new level.”
“I have been a fan of the bebe for years and I have a passion for
reaching the young, fashion-obsessed customer that 2b attracts,” says
Ms. Landgrebe. “I am eager to build on the division’s current DNA,
broaden our reach and position our brand for growth.”
2b is bebe’s outlet division offering exclusive product designed for the
confident, budget-conscious, and style-savvy woman. Currently, there are
52 2b outlet stores in the U.S. and Canada including an online store at
2bstores.com.
Ms. Landgrebe holds a Bachelor of Science in Business Administration
from Pepperdine University.
About bebe
bebe stores, inc. is the global specialty retailer that designs,
develops and produces a distinctive line of contemporary womens’ apparel
and accessories under its bebe, BEBE SPORT, bbsp and 2b brand names.
bebe operates 244 stores, of which 190 are bebe stores, including the
online store bebe.com, and 52 are 2b stores, including the online store
2bstores.com. The stores are located in the United States, U.S. Virgin
Islands, Puerto Rico and Canada. bebe also distributes and sells branded
product through its licensees in approximately 21 countries.
