Affordability is important to both genders; women focus on the test
drive and best price in their car buying decisions
TORONTO, April 17, 2013 /CNW/ - Four-in-10 Canadians (39 per cent) are
likely to buy a car in the next two years, according to an RBC Auto Poll. The survey suggests that Canadians are evenly split when considering
how a new car purchase would affect their finances, with exactly half
saying they are confident that they would not go into debt with a new
vehicle. The other half expressed doubt or did not know the impact
buying a new vehicle would have on their personal finances.
"The poll shows that car purchasing and leasing intentions have stalled
this year, as Canadians think prudently about how it may affect their
personal financial situation," said Richard Goyder, vice-president of
Personal Lending, RBC. "Whether it's to get to work or to meet the
needs of a growing family, the reality is that many Canadians need a
vehicle. The majority also get help from their bank, whether at the
branch before purchase or while at the dealership when they're ready to
buy."
Once Canadians are ready to buy a car, the survey found that almost
six-in-10 (57 per cent) plan to finance all or a portion of their next
vehicle purchase or lease, with 59 per cent of those planning to finance doing so with help of their financial institution.
Canadians budget before buying a car, seek multiple sources of advice
When asked about financing their vehicle, more than half of Canadians
(52 per cent) surveyed consider their budget to ensure they can afford
it. The interest rate on a loan (20 per cent) and the monthly payment
(16 per cent) were the next most important factors. The majority of
Canadians who own or intend to purchase a car (62 per cent) say paying
off a loan quickly is more important than low monthly payments (36 per
cent) when buying a car. Half of Canadians (51 per cent) get car-buying
advice from family and friends, followed by car dealers (46 per cent).
News media (31 per cent) and online forums (26 per cent) are also
popular sources.
Women focus on overall costs of a car
While men and women are about equally likely to buy a car in the next
two years (42 and 38 per cent, respectively), there are some
differences in how they may approach this major decision:
|
Influencing factor
|
Women
|
Men
|
National
|
|
Affordability
|
89 per cent
|
80 per cent
|
85 per cent
|
Best price after
comparison
shopping
|
80 per cent
|
72 per cent
|
76 per cent
|
|
The test drive
|
67 per cent
|
52 per cent
|
60 per cent
|
|
Car-related costs
|
66 per cent
|
54 per cent
|
60 per cent
|
Positive consumer
reports
|
62 per cent
|
52 per cent
|
57 per cent
|
"A car is a major purchase that requires research and advice. It's an
entirely personal choice, and it's important to know if you can afford
your car beyond the monthly car payment. Use online calculators, talk
to your banker, and consider other factors in your overall financial
picture," said Goyder.
About the 2013 RBC Auto Poll
The 2013 RBC Auto Poll was conducted by Ipsos Reid between March 6 and
12, 2013. The online survey is based on a randomly selected
representative sample of 1,559 adult Canadians. The results are
considered accurate to within ±2.8 percentage points, 19 times out of
20.
About RBC
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate
under the master brand name RBC. We are Canada's largest bank as
measured by assets and market capitalization, and are among the largest
banks in the world, based on market capitalization. We are one of North
America's leading diversified financial services companies, and provide
personal and commercial banking, wealth management services, insurance,
and investor services and wholesale banking on a global basis. We
employ approximately 80,000 full- and part-time employees who serve
more than 15 million personal, business, public sector and
institutional clients through offices in Canada, the U.S. and 49 other
countries. For more information, please visit rbc.com.
RBC supports a broad range of community initiatives through donations,
sponsorships and employee volunteer activities. In 2012, we contributed
more than $95 million to causes worldwide, including donations and
community investments of more than $64 million and $31 million in
sponsorships.
Image with caption: "RBC Road Map to Buying a Car (CNW Group/RBC)". Image available at: http://photos.newswire.ca/images/download/20130417_C5858_PHOTO_EN_25592.jpg
SOURCE: RBC
