Famous Footwear Leads the Charge to Help Babies as National Sponsor of March for Babies
Famous
Footwear has announced its continued partnership with March of Dimes
as an official national sponsor of March for Babies in 2013. Famous
Footwear will support March of Dimes through various promotional efforts
in over 1,100 stores nationwide and on famous.com. In addition, Famous
Footwear will feature exclusive shoe styles by the makers of Dr.
Scholl’s Shoes, the official shoe sponsor of March for Babies.
Shoe styles by the makers of Dr. Scholl's Shoes, the official shoe sponsor of March for Babies, available at Famous Footwear. (Photo: Business Wire)
Now through April 27, 2013, three exclusive styles of Dr. Scholl’s Shoes
will be available for purchase with $5 for every pair sold, up to
$50,000, going to March of Dimes. The exclusive styles range from $39.99
to $49.99 and include the Isabella, Inferno 4 and Joliet in grey. Two
additional styles of Dr. Scholl’s Shoes, the Joliet in black and Jennie
in grey will also be available for purchase to benefit the cause. These
styles were selected with comfort in mind, making them the perfect shoes
for supporters participating in local March for Babies events across the
country.
Famous Footwear will also support March of Dimes through in-store and
online customer donations. Famous Footwear Rewards members will earn 15
bonus points for a donation of $2 or more. In addition, Famous Footwear
will help build awareness, raise money and garner participation among
St. Louis-based corporate employees through internal fundraising events
and by joining the St. Louis March for Babies walk.
“Famous Footwear is proud to be a longstanding partner with March of
Dimes and March for Babies, each year striving to create awareness and
raise money for this important cause,” said Will Smith, senior vice
president of marketing for Famous Footwear. “We want to make it easy for
our associates and consumers to get-in-step with the March for Babies
cause. Through our sponsorship, we hope to celebrate victories large and
small with the families that benefit from this amazing organization.”
Famous Footwear began its relationship with March of Dimes in 2001 and
has since become a top 10 corporate partner. Since partnering with March
for Babies in 2003, Famous Footwear and their customers have raised over
$12 million, and in 2012, Famous Footwear raised over $1.3 million from
in-store, online and corporate campaigns.
To make a donation to March of Dimes, or to view the shoe styles
supporting the cause, visit any Famous Footwear store or www.Famous.com/marchofdimes
through April 27. Visit www.marchforbabies.org
or any Famous Footwear store to sign up for a local walk.
March for Babies is one of the leading events supporting March of Dimes
and hosts walking events throughout the country in the spring of each
year. The walking events raise money to support local community programs
to help moms have healthy, full-term pregnancies and fund research to
find answers to the medical problems that threaten babies. The walks
have taken place since 1970 and have raised an incredible $2 billion to
benefit all babies.
About Brown Shoe Company
Brown Shoe Company (NYSE: BWS) is a $2.6 billion, global
footwear company whose shoes are worn by people of all ages, from all
walks of life. Our products are available virtually everywhere — in the
more than 1,300 Famous Footwear and Naturalizer retail stores we
operate, in hundreds of major department and specialty stores, on 14
distinct company-owned ecommerce sites, and on many additional
third-party retail websites. Through our broad range of products, we
serve three key market segments. Our Family brands — Famous Footwear,
Famous.com, and shoes.com — are one-stop-shopping destinations for high
quality, affordable styles for a family’s every occasion. Active people
who want comfort, style and performance can look to our Healthy Living
brands — Naturalizer, Dr. Scholl's Shoes, LifeStride, Avia and Ryka. Dr.
Scholl’s® and Dr. Scholl’s ShoesTM are trademarks of MSD
Consumer Care, Inc. and are used license by Brown Shoe Company. Our
Contemporary Fashion brands — Via Spiga, Vera Wang, Vince, Sam Edelman,
Franco Sarto, Carlos Santana and Fergie Footwear — keep fashionistas in
step with the latest trends. At Brown Shoe Company, we inspire people to
feel good and live better... feet first!
About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy
and baby health. With chapters nationwide and through its premier event,
March for Babies, March of Dimes works to improve the health of babies
by preventing birth defects, premature birth and infant mortality. In
2013, the March of Dimes celebrates its 75th anniversary and its ongoing
work to help all babies get a healthy start in life. About 4 million
babies are born in the United States each year, and the March of Dimes
helps each and every one through research, education, vaccines, and
breakthroughs.
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