Cypress TrueTouch® Touchscreen Solution Enables “Magic Touch” Feature for the 6.1-Inch Display in New Ascend Mate Smartphone from HUAWEI
Cypress Semiconductor Corp. (Nasdaq: CY) today announced that its TrueTouch®
Gen4 controllers enable the “Magic Touch” feature in the new Ascend Mate
smartphone from HUAWEI, which boasts one of the world’s largest
smartphone touchscreens at 6.1 inches. Magic Touch lets users accurately
navigate the touchscreen even with thick gloves on, solving a persistent
problem for customers in cold-weather climates. The Gen4 TrueTouch
controller also enables the Ascend Mate to offer outstanding water
rejection and unmatched touchscreen performance in the presence of
electronic noise sources.
The Magic Touch feature is enabled with patent-pending technology from
Cypress available on Gen4 that is unavailable from other suppliers. The
Gen4 family delivers an array of technologies the competition cannot
match. It is the world’s only controller family with built-in 10V Tx to
drive the touch panel at 10V. Because SNR is directly proportional to
the voltage at which the panel is driven, this feature allows Cypress to
sense smaller signals than the competitors in the presence of high noise
sources. The Gen4 family also makes use of Cypress’s patented self plus
mutual capacitance sensing technology. TrueTouch is the only solution
with the ability to execute both self-capacitance and mutual-capacitance
measurements in the same device—and switch dynamically between the two
in application. These capabilities enable both the Magic Touch and water
rejection features on the Ascend Mate.
The HUAWEI Ascend Mate combines superior performance with a unique set
of features, ensuring end customers have an optimal touchscreen user
experience. Its screen-to-body ratio is 73%, one of the highest in the
industry, maximizing viewing pleasure for emails, video and games. The
6.1-inch HD IPS+ LCD screen has a resolution of 1280 x 720 for
unsurpassed clarity and color accuracy. The Ascend Mate is also very
slim, with a thickness of just 6.5 mm at its narrowest part.
"We’re excited to team with HUAWEI on this outstanding smartphone," said
John Carey, Senior Director of TrueTouch Marketing at Cypress. “The
Ascend Mate showcases many of the reasons that TrueTouch is the premier
touchscreen solution in the industry.”
Touch Leadership
Cypress’s touch-sensing portfolio is the industry’s broadest and most
well-adopted, encompassing TrueTouch, CapSense®, and TrackPad
solutions. The company’s IP portfolio is unmatched, including true,
single-layer sensor solutions for dramatically reduced touchscreen costs
and self and mutual capacitance sensing on the same chip that enables
advanced features such as waterproofing, proximity sensing, support for
1-mm stylus, and hover.
About TrueTouch
Cypress’s TrueTouch technology provides the industry’s best noise
immunity, highest signal to noise ratio (SNR), fastest refresh rates,
lowest power consumption, and world’s best accuracy and linearity. The
flexible TrueTouch solution allows customers to rapidly develop
leading-edge solutions without having to buy turnkey modules. They have
a choice of using touch sensors (glass or film) and LCDs from preferred
partners, and can develop innovative mechanical designs ranging from
flat to curved surfaces of varying thickness. In addition, TrueTouch
devices offer Cypress’s legendary noise immunity with patented
capacitive sensing technology that enables flawless operation in noisy
RF and LCD environments. Additional TrueTouch information is available
at touch.cypress.com.
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions
that provide customers with rapid time-to-market and exceptional system
value. Cypress offerings include the flagship PSoC® 1, PSoC
3, PSoC 4, and PSoC 5 programmable system-on-chip families. Cypress is
the world leader in capacitive user interface solutions including
CapSense touch sensing, TrueTouch touchscreens, and trackpad solutions
for notebook PCs and peripherals. Cypress is the world leader in USB
controllers, which enhance connectivity and performance in a wide range
of consumer and industrial products. Cypress is also the world leader in
SRAM and nonvolatile RAM memories. Cypress serves numerous major
markets, including consumer, mobile handsets, computation, data
communications, automotive, industrial, and military. Cypress trades on
the NASDAQ Global Select Market under the ticker symbol CY. Visit
Cypress online at www.cypress.com.
Cypress, the Cypress logo, TrueTouch, PSoC, and CapSense are registered
trademarks of Cypress Semiconductor Corp. All other trademarks are
property of their owners.
