WINNIPEG, April 23, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to announce the outstanding
success of its first-ever ticket for the North Carolina Education
Lottery ("NCEL"). Holiday Millions was not only the Lottery's first ticket produced by Pollard Banknote,
but also its first $20 holiday theme game offering, which proved to be
valuable in engaging new players at a higher price point.
The success of Holiday Millions was particularly evident through the Lottery's Players Club, the
Lucke-Zone, which tracked the first ticket a new member entered between
December 1, 2012 and January 31, 2013. During that time, approximately
8,400 new members joined the Players Club and 44% of those entered Holiday Millions to start their relationship with the Lottery. Holiday Millions also achieved an above average 25% response rate in its second chance
draw, making it one of the most successful tickets for second chance
entry.
Holiday Millions featured Pollard Banknote's Spectrum Scratch FX®, an enhancement to the
company's exclusive Scratch FX® process. This advancement mimics the
look of colored foil and allows for more elaborate graphic designs to
be brought to life. The eye-catching look is a value-adding feature
that allows holiday theme games to provide an added sparkle to the
season.
"We are delighted with how well the Holiday Millions ticket was received by the North Carolina Education Lottery's players,"
said Doug Pollard, Co-Chief Executive Officer. "The staff at the NCEL
has been a pleasure to work with. Their diligence in pursuit of revenue
growth to support education programs in the state has been exciting and
we are thrilled to add them to our growing list of clients."
"We are happy with this ticket and especially the great response we have
had in attracting new members to our Lucke-Zone Players Club," said
Alice Garland, Executive Director, NCEL. "Pollard Banknote has many
instant game concepts which provide unique ways to market the instant
product to our players. We are always eager to see their latest
portfolio of games and explore new ways to provide our players with the
best games possible."
All of the net proceeds of the North Carolina Education Lottery go to
education expenses, including reduced class sizes in early grades,
academic pre-kindergarten programs, school construction, and need-based
college scholarships.
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service
lottery vendors and is a major supplier to North America's charitable
gaming industry. The company manufactures instant lottery tickets and
provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures pull-tab tickets and bingo paper, and
supplies lottery management services (including warehousing and
distribution). Established in 1907, Pollard Banknote is owned
approximately 73.5% by the Pollard family and 26.5% by public
shareholders and currently serves more than 50 lotteries worldwide,
including some of the largest and most respected lotteries in the
United States, Canada, Europe, Asia, and Central and South America.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information which involve known and
unknown risks, uncertainties, and other factors which may cause actual
results, performance, or achievements to be materially different from
any future results, performance, or achievements expressed or implied
by such forward-looking statements. When used in this document, such
statements include such words as "may," "will," "expect," "believe,"
"plan," and other similar terminology. These statements reflect
management's current expectations regarding future events and operating
performance and speak only as of the date of this document. There
should not be an expectation that such information will in all
circumstances be updated, supplemented, or revised whether as a result
of new information, changing circumstances, future events, or
otherwise.
SOURCE: Pollard Banknote Limited
