Expanded Citrix Global Channel Programs Offer Partners Competitive Advantages and Create New Cloud Opportunities
Today, Citrix (NASDAQ:CTXS) announced the next generation of its Global
Channel Programs. To help partners keep pace with the rapid
technological expansion in cloud
computing and mobile
workstyles, Citrix is launching two growth-oriented programs, an
enhanced Citrix Solution Advisor (CSA) program and a new Citrix SaaS
Advisor (CSSA) program. Both programs are designed to make it easier
than ever for partners to do business with Citrix. They also enable them
to earn greater rewards, establish a competitive advantage in new and
established markets and grow revenue by selling complete mobility,
desktop virtualization, cloud networking, cloud platforms, collaboration
and data sharing solutions which empower people to work and collaborate
from anywhere and securely access apps and data on any of the latest
devices, as easily as they would in their own office.
Citrix Solution Advisor program
The CSA program is being significantly enhanced with new requirements,
benefits, incentives and a simplified engagement model. This program
will provide partners with higher levels of competency and value in the
customer sales and implementation process, transparent program
advancement criteria and greater competitive advantage in established
and emerging markets. Key program elements are:
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Citrix Opportunity Registration - Citrix is introducing a new
Opportunity Registration benefit for its cloud networking products
including the industry-leading Citrix NetScaler™. Partners
certified to sell cloud networking products can register opportunities
with Citrix and, once validated, qualify for an additional and
significant upfront discount. Opportunity Registration is designed to
increase partner success in closing business in an expanding,
lucrative market by strengthening their competitive edge.
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Differentiated Advisor Rewards by Level - Partners will be able to
more easily predict their return on investment in training and
certifying personnel while focusing on new opportunities to strengthen
and expand their partnership with Citrix. Differentiated Advisor
Rewards are based on program membership level.
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Published Advancement Guidelines – Citrix is establishing a formal
path to advance as a Gold or Platinum Solution Advisor and making it
easier than ever to join the Citrix partner program by removing
minimum requirements for Silver Solution Advisors. Membership criteria
will be more transparent with clear requirements, expectations and
rewards. Partners will be able to better plan their sales and
certification investments, which will now be aligned to market size
and maturity to better address local market conditions and grow their
relationship with Citrix.
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Refreshed Certification Requirements – Certification requirements for
all Solutions Advisors have been updated to address growing customer
demand for specific skills and higher levels of competency. To help
partners achieve the new certification requirements, Platinum and Gold
Solution Advisors will receive training subscription vouchers, at no
cost, as an annual program benefit. The number of subscription
vouchers is dependent on partner membership level. Silver partners may
also qualify for complimentary training vouchers by meeting specific
objectives for regional or global time-based promotions.
Citrix SaaS Advisor program
The Citrix SaaS Advisor program (CSSA), to be rolled out over the coming
months, further expands cloud channel offerings for Citrix partners,
resellers, cloud marketplaces, cloud aggregators and telcos with a new
partner program for its popular and award winning SaaS products. The
CSSA program is designed to leverage the local and regional reach of the
channel to deliver Citrix software-as-a-service applications as a
stand-alone offering or part of a broader solution. Key program features
include:
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SaaS resell and referral rewards programs for collaboration, support
and data sharing with Citrix GoToMeeting™, GoToMyPC™, Podio™,
GoToAssist™ and ShareFile™ products.
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Additional ongoing investment in Citrix SaaS Advisors with marketing
resources, reference designs and best practices.
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Extended API support for integrating GoTo services into partners
systems, cloud marketplaces and SaaS aggregators.
Citrix Global Channel Programs will continue to grow
Additional enhancements to the Citrix Global Channel Programs, which
will roll out over the next 18 months, are designed to deliver further
channel value and partner differentiation to improve market reach,
revenue and scale.
Supporting Quotes
Tom Flink, vice president, Worldwide Channels and Market Development
Sales for Citrix
“Because our channel partners represent our primary go-to-market
strategy, it is important that we continue our longstanding channel
leadership by strengthening traditional channel programs while building
new opportunities for our partners in cloud computing services. Our
partners deserve a channel program that fuels richer, deeper engagement
by better recognizing partner needs and growth potential. The new
training, incentives and rewards will allow us to maintain our historic
channel leadership and drive greater partner loyalty and profitability.
Partners will find it easier to do business with us while seeing greater
profits, improved market differentiation and increased sales
productivity.”
Al Monserrat, senior vice president, Worldwide Sales & Services for
Citrix
“We are committed to being the most profitable business for our
partners. These programs are instrumental in helping Citrix partners
maximize growth and accelerate sales. We have created new tools and
resources that will help increase productivity and enable partners to
compete more effectively in current and emerging markets with our
growing portfolio. Updated guidelines make it easier for partners to do
business with us and enhanced benefits can increase their profits. I am
excited about this new foundation on which we will strengthen partner
engagement, competency and channel value.”
Darren Bibby, vice president, Channels and Alliances Research, IDC
"Citrix has always had one of the most partner-friendly approaches in
the software industry. These latest program changes continue to show
that Citrix is listening to partner challenges and then iterating to
come up with better, simpler and more transparent ways of working with
partners."
Related Link
Blog: Next-generation
Citrix Solution Advisor program maximizes partner growth, profit and
engagement
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About Citrix
Citrix (NASDAQ:CTXS) is the cloud company that enables
mobile workstyles—empowering people to work and collaborate from
anywhere, securely accessing apps and data on any of the latest devices,
as easily as they would in their own office. Citrix solutions help IT
and service providers build clouds, leveraging virtualization and
networking technologies to deliver high-performance, elastic and
cost-effective cloud services. With market-leading solutions for
mobility, desktop virtualization, cloud networking, cloud platforms,
collaboration and data sharing, Citrix helps organizations of all
sizes achieve the speed and agility necessary to succeed in a mobile and
dynamic world. Citrix products are in use at more than
260,000 organizations and by over 100 million users globally. Annual
revenue in 2012 was $2.59 billion. Learn more at www.citrix.com.
For Citrix Investors
This release contains forward-looking statements which are made pursuant
to the safe harbor provisions of Section 27A of the Securities Act of
1933 and of Section 21E of the Securities Exchange Act of 1934. The
forward-looking statements in this release do not constitute guarantees
of future performance. Those statements involve a number of factors that
could cause actual results to differ materially, including risks
associated with the impact of the global economy and uncertainty in the
IT spending environment, revenue growth and recognition of revenue,
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well as other risks detailed in the Company’s filings with the
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update any forward-looking information contained in this press release
or with respect to the announcements described herein.
The development, release and timing of any features or functionality
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