Williams-Sonoma, Inc. Celebrates Multi-Channel Launch in Sydney, Australia
Williams-Sonoma, Inc. (NYSE: WSM), the North America-based retailer that
specializes in high-quality products for the home, today celebrated the
opening of four stores in the Bondi Junction suburb of Sydney,
Australia. The Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West
Elm stores will open at 10 a.m. on May 2, preceded by a ribbon cutting
hosted by The Honorable Barry O'Farrell MP, Premier of New South Wales.
Today the company also launched fully transactional websites with
in-country shipping for all four brands: williams-sonoma.com.au,
potterybarn.com.au,
potterybarnkids.com.au
and westelm.com.au.
In addition, catalogs for each of the brands, created specifically for
Australian shoppers, will arrive on doorsteps of Sydney-area residents
this week.
“It’s an exciting day for us,” said Laura Alber, President and Chief
Executive Officer, Williams-Sonoma, Inc. “Multichannel retailing is a
hallmark of our family of brands. We’re thrilled to open these four
stores in Sydney, launch their corresponding websites and introduce
customers to our inspiring catalogs.”
The four stores are the first retail locations outside of North America
to be owned and operated by Williams-Sonoma, Inc. as part of its overall
global expansion strategy.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma (cookware
and wedding
registry), Pottery Barn (furniture
and wedding
registry), Pottery Barn Kids (kids’
furniture and baby
registry), PBteen (girls’
bedding and boys’
bedding), West Elm (modern
furniture and room
decor), Williams-Sonoma Home (luxury
furniture and decorative
accessories), Rejuvenation (lighting
and hardware)
and Mark and Graham (personalized
gifts and gifts
for the home) – are marketed through seven e-commerce websites,
eight direct mail catalogs and 581 stores. Williams-Sonoma, Inc.
currently operates in the United States and Canada, offers international
shipping to customers worldwide, and franchises its brands in Bahrain,
the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.
