TORONTO, May 2, 2013 /CNW/ - Element Financial Corporation (TSX:EFN)
("Element" or "the Company"), one of North America's leading
independent equipment finance companies, today announced that it has
commenced rebranding the operations of the recently acquired CoActiv
Capital Partners under Element's North American identity. Effective
immediately, the legal name of CoActiv Capital Partners, Inc. has been
changed to Element Financial Corp. doing business as Element Financial
(USA). In conjunction with the rebranding, Element Financial (USA) has
launched its new website at www.elementcorp.com.
"For the past several months, we have been working to integrate our
operations to enable us to quickly deliver the benefits of this
cross-border alliance to customers in both Canada and the United
States," said Don Campbell, CEO of Element Financial (USA). "I'm very
excited that our employees and customers are already finding ways to
use this broader market presence to build deeper, stronger and more
profitable relationships.
"With a well-established US origination and servicing platform as an
integral part of our offering, Element now has the geographic reach,
funding capacity, processing systems and leadership resources to
support the vendor financing needs of equipment manufacturers, dealers
and distributors across a broad range of industries throughout North
America," said Bradley Nullmeyer, President of Element Financial
Corporation.
Element Financial Corporation completed its acquisition of CoActiv
Capital Partners from Marubeni America Corporation and Marubeni
Corporation in December 2012.
About Element Financial Corporation
With total assets of approximately $1.5 billion, Element Financial
Corporation is one of North America's leading independent equipment
finance companies. Element specializes in designing and implementing
private-label sales-aid finance programs for equipment manufacturers
across North America. The Company delivers equipment financing
services through three business units - Element Capital structures
large ticket equipment financing transactions, Element Finance serves
the mid-ticket equipment finance market and Element Fleet provides
vehicle fleet leasing and management solutions through the Company's
TLS Fleet Management division.
SOURCE: Element Financial Corporation
![](http://rt.newswire.ca/rt.gif?NewsItemId=C2735&Transmission_Id=201305020700CANADANWCANADAPR_C2735&DateId=20130502)
Contact:
John Sadler
Senior Vice President
Corporate Affairs & Investor Relations
Element Financial Corporation
(416) 386-1067 ext. 313
jsadler@elementfinancial.ca
Kathie Juliano
Vice President, Marketing
Element Financial (USA)
(267)-960-4052
kjuliano@leaserv.com