Mother’s Day is about victory. That’s the message behind Famous
Footwear‘s new campaign, A
Letter to Mom. The company has launched a new video, celebrating
how Mom makes a winning difference in our lives. The seasonal
promotion also includes retail discounts that extend through Mother’s
Day.
Working with video crowdsourcing company Poptent, Famous Footwear opened
its Mother’s Day theme to roughly 20 of the Poptent community’s 64,000
independent filmmakers, and the result is a new video that reflects on
Mom’s positive impact. The 64-second message features a cast of family
members who bring Mom’s victory to life through sentimental examples of
how she’s already won our hearts and minds.
“We’re sharing something we hope will resonate with moms, sons,
daughters and fathers everywhere,” said Will Smith, senior vice
president of marketing for Famous Footwear. “In celebrating Mother’s Day
— and Mom — we’re reminding her that our victories are really hers.
That’s a message we hope many people will share with us — and the family
members who make that real for them.”
As part of the promotion, Famous Footwear is also providing a 15 percent
discount on famous shoe brands, making it easy for moms and families to
share and save for the season. To claim an electronic coupon, go to
www.famousfootwear.com/mothersday.
The company encourages consumers to view and share the new video and
retail discounts with Mom this season as one more way to help make
Mother’s Day — or any day — special for her.
About Brown Shoe Company
Brown Shoe Company (NYSE: BWS) is a $2.6 billion, global footwear
company whose shoes are worn by people of all ages, from all walks of
life. Our products are available virtually everywhere — in the nearly
1,300 Famous Footwear and Naturalizer retail stores we operate, in
hundreds of major department and specialty stores, on 14 branded
ecommerce sites, and on many additional third-party retail websites.
Through our broad range of products, we serve three key market segments
with our Family, Healthy Living and Contemporary Fashion brands. Our
primary Family brand, Famous Footwear, is a leading, national, branded
footwear retailer. Each year, more than 110 million consumers visit our
stores and Famous.com as a one-stop-shopping destination for high
quality, affordable styles for a family’s every occasion. We also
operate, shoes.com, another popular online footwear destination for
families. At Brown Shoe Company, we inspire people to feel good and live
better... feet first!
Poptent
Poptent (www.poptent.com)
is a social video creation company, leveraging crowdsourcing to connect
top brands with the world's largest community of independent filmmakers.
Poptent and its growing network of more than 60,000 filmmakers in 140
countries deliver high-quality video focused on marketing performance
for Global 500 brands and agencies through a proven process known as
"make, test, share." Poptent provides a full-service suite of managed
video marketing services while offering simple and efficient video
testing services to help clients identify the top executions from
multiple and diverse creative submissions. Poptent then helps clients
distribute the best-performing videos more affordably to the channels of
their choice through performance-based, user-initiated viewing campaigns
designed specifically for more effective social content marketing.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130502005555/en/