Fully digital program rewards customers weekly with offers on the food
they love most
BRAMPTON, ON, May 3, 2013 /CNW/ - (TSX: L) - Today, Loblaw Companies Limited (Loblaw) introduced its revolutionary
loyalty program, PC Plus™, in Ontario Loblaws® banner stores. Designed for a smart phone, the PC Plus™ program is a
fully digital program that through personalized offers will help
customers save money, save time and feed their family in a convenient
way.
The PC Plus™ program pays attention to what customers do, the products
they buy and the offers they redeem to create a customized experience
that is just right for each individual customer. The more customers
shop and interact with the PC Plus™ program, the more personalized
offers become. And, at its core is the PC® points program, which means customers earn points to put towards
dollars off their grocery bill.
Providing savings to customers is a very important aspect of the PC
Plus™ program, but it does much more. The PC Plus™ program will also
make it easier for customers to plan and shop for meals for the week.
It provides meal recommendations based on a combination of what's on
sale and the foods customers like to buy. The program has an
integrated shopping list, which allows customers to add foods to their
list from Loblaws® flyers, from recipes and from their personalized points offers.
To register for the PC Plus™ program, shoppers can pick up a free PC
Plus™ card in Ontario Loblaws® banner stores and start earning points right away or they can download
the PC Plus™ app for Blackberry 10, iPhone or Android smart phones. Or,
President's Choice Financial customers simply need to register their PC
Financial® Mastercard® or no-fee debit card to add the PC Plus™ program to their existing
account.
Loblaw is hosting a special PC Plus™ program media event
|
When:
|
|
Monday, May 6, 2013
|
|
|
|
11:00 a.m.
|
|
|
|
|
|
Where:
|
|
Loblaws store at Maple Leaf Gardens
|
|
|
|
2nd Floor, Cooking School
|
|
|
|
60 Carlton Street
|
|
|
|
|
|
Who:
|
|
Uwe Stueckmann, Senior Vice President, Marketing, Loblaw
|
|
|
|
Kathy Buckworth, Chief Family Advisor, PC Financial® and PC Plus™
|
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 134,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
SOURCE: Loblaw Companies Limited
