A third of British Columbians eat a cookie a day*, survey says
VANCOUVER, May 8, 2013 /CNW/ - (TSX:L) One of Canada's most iconic
treats, the President's Choice® The Decadent® Chocolate Chip Cookie turns 25 this year! To mark the occasion, the
team behind President's Choice® have created a special limited edition The Decadent® cookie tin and filled it with two 300 gram bags of cookies. They also
asked Canadians about their cookie cravings - the survey results are
just as fascinating as the history of President's Choice® The Decadent® Chocolate Chip Cookie. Finally, later this year many new tasty treats
inspired by our customers love for the Decadent Chocolate Chip Cookie
will hit store shelves - stay tuned!
Hurry in to grocery stores like Extra Foods® and Real Canadian Superstore® locations in British Columbia to pick up the limited edition tin.
The History of the President's Choice® The Decadent® Chocolate Chip Cookie
In 1987, the team behind the President's Choice® brand set out on a mission to create the best, homemade tasting
chocolate chip cookie. After hundreds of hours of taste testing, they
ultimately created the rich and crumbly cookie made with fresh creamy
butter and the maximum number of chocolate chips that could be crammed
in. Twenty-five years later, the recipe remains the same.
"We knew we had found our cookie when our experts couldn't get enough
and exclaimed "they're beyond good, they're totally DECADENT!!," says Paul Uys, the lead product developer in 1987. "We all agreed
that the cookie absolutely had to be named as such and we had one of
the best President's Choice® products ever created."
The President's Choice® Cookie Survey*: Read how the cookie crumbles in each province
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Late night delight- Even though 39 per cent of British Columbians like eating their
cookies as a late night snack, even more Quebecers (66 per cent) eat
their cookies as a midnight treat, compared to 14 per cent of
Manitobans who like eating cookies for breakfast and 15 per cent of
Prince Edward Islanders and New Brunswickers who prefer to eat their
cookies during happy hour. And, 38 per cent of Albertans eat cookies
whenever they can get their hands on them! The survey found that half
of Canadians like eating their cookie as a late night snack.
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Beverage of choice- Six out of 10 British Columbians and Ontarians prefer to eat their
cookies with tea and coffee, whereas five out of 10 Albertans and
Quebecers prefer to eat their cookies with a cold glass of milk and one
out of four New Brunswickers who enjoy their cookies with pop and
juice. Six out of 10 Canadians prefer to drink tea or coffee with their
cookies.
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Watch out for crumbs- Forty-five per cent of British Columbians like to eat their cookies in
the kitchen, along with 46 per cent of Ontarians, compared to eighteen
per cent of Albertans like to eat their cookies in bed. In the east
coast 30 per cent of New Brunswickers prefer to eat their cookies at
work compared to 48 per cent of Prince Edward Islanders who like to eat
their cookies anywhere they can. In Canada, 52 per cent of Canadians
like to eat their cookies in the kitchen.
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Cookie lovers- A third of British Columbians eat more than one cookie a day, compared
to half of Quebecers who eat more than one cookie a day and half of
Ontarians who eat less than one cookie a day. Overall in Canada, almost
half of Canadians eat less than one cookie a day.
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Chocolate chip mania- Forty-six per cent of British Columbians say that chocolate chip
cookies are their favourite kind of cookie, compared to 50 per cent of
Prince Edward Islanders, 38 per cent of Newfoundlanders, and 42 per
cent of Saskatchewanians. Canadians as a whole prefer chocolate chip,
as 45 per cent of Canadians say that they prefer chocolate chip.
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The more chocolate, the better- Of those who have tried the President's Choice® Cookies, 34 per cent of British Columbians say that the President's
Choice® The Decadent® Chocolate Chip Cookie is their favourite compared to 47 per cent of
Albertans say that the President's Choice® The Decadent® Chocolate Chunk Cookie is their favourite kind of President's Choice® cookie and 22 per cent of Nova Scotians who prefer the President's
Choice® The Decadent® Peanut Butter cookie.
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Keeping it in the family- Of those who have tried the President's Choice® Cookies, six per cent of British Columbians were introduced to the
President's Choice® The Decadent® Cookies by a friend, compared to 19 per cent of Ontarians who were
introduced to the President's Choice® The Decadent® Cookie by a parent, and two per cent of Saskatchewanians who were
introduced to the President's Choice® The Decadent® Cookie by a grandparent.
Survey Method
*Vision Critical conducted an online survey on March 20, 2013 among
1,567 randomly selected Canadians aged 18+ across all provinces who
have consumed a cookie in the past 6 months, and who are Angus Reid
Forum panelists. The margin of error—which measures sampling
variability—is +/- 2.5%, 19 times out of 20. The results have been
statistically weighted according to the most current education, age,
gender and region Census data to ensure a sample representative of the
entire adult population of Canada. Discrepancies in or between totals
are due to rounding.
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 134,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no
name® and Joe Fresh® brands. In addition, the Company makes available
to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
SOURCE: Loblaw Companies Limited
