NEW YORK, May 13, 2013 /PRNewswire/ -- McCann Worldgroup continued its string of creative accolades by scoring as the 3rd highest-ranked agency network at the 40th Annual One Show in New York. The network won "Best of Show", along with seven Gold, four Silver and five Bronze Pencils, as well as 33 Merit awards. McCann Melbourne was the 3rd highest ranked agency; McCann India ranked 13th.
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McCann Melbourne's "Dumb Ways to Die" multiplatform campaign for train safety for the Australian Metro train service was recognized as the highest-ranked overall campaign: The work won "Best Of Show," four Golds and one Bronze Pencil.
"This is a terrific achievement for the entire McCann network, highlighted by the tremendous success of our Melbourne office," said Harris Diamond, Chairman and CEO of McCann Worldgroup. "The recognition by our industry peers across categories from digital to integrated, film to design, is a testament to the great work all of our staff has been doing around the world."
In addition to One Show honors, recent high-profile global creative awards won by McCann Worldgroup agencies have included: The Webby Awards, hailed as the "Internet's Highest Honor" by The New York Times, where McCann was recognized with the most awarded campaign for the viral sensation "Dumb Ways to Die" and the most Webbys of any agency network, with 12 Webbys; the international Clio Awards in New York (8 Gold); The Art Director's Club NY ("Agency of the Year" and 9 awards); Asia's ADFEST (Grande/Best In Show in film, 2 Gold plus Integrated and Effectiveness awards); Dubai Lynx Awards (1 Gold and 2 Silver); New York Festivals (Grand Award in film for "Dumb Ways to Die," 2 Gold and 5 Silver); Latin America's FIAP awards (one Copa de Iberoamerica, 6 Gold and 8 Silver); and the Asian Media Effectiveness Awards where McCann won 4 Gold and was ranked third in the network of the year rankings.
McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).
SOURCE McCann Worldgroup