NCM Media Networks Strengthens Its National Sales Team

Beth Hoff Named Senior Vice President of Marketing Partnerships in New York Dan Thomas Joins NCM as Senior Vice President of East Coast Sales in New York

NCM Media Networks, the top national cinema network reaching moviegoers on-screen, on-site, online and on the go, is strengthening its national ad sales and business development teams as it gears up for its second annual upfront presentation on Wednesday, May 15 at New York City’s AMC Loews Lincoln Square movie theater in New York.

Beth Hoff, who has been serving as Senior Vice President of East Coast Sales with NCM Media Networks for the past seven years, will now take on the new role of Senior Vice President of Marketing Partnerships. In her new position, Hoff will focus on new business development as well as working with NCM’s national clients to help brands make the most impactful use of cinema advertising on-screen, on-site, online and on mobile devices. She will now report to Bennett Fogel, executive vice president of sales and marketing partnerships with NCM Media Networks.

Hoff joined NCM in 2006 after spending 10 years at ESPN/ABC Sports in New York, most recently serving as vice president, Multi-Media Sales. Prior to ESPN, she worked at Zenith Media from 1992-1996, most recently as an associate buying director. A graduate of the University of Maryland, College Park, Hoff holds a Bachelor of Science degree in Consumer Economics and Marketing.

Joining the company to take over the leadership of the national sales team in New York is Dan Thomas, a television and digital ad sales veteran of nearly 20 years. As NCM Media Networks’ new Senior Vice President of East Coast Sales, Thomas will work closely with NCM’s account directors to serve clients and agencies throughout the region. He will report to Dave Kupiec, executive vice president of sales and marketing with NCM.

Thomas comes to NCM from Gannett, Inc. where he served as Senior Vice President, Corporate Sales Development, focusing on developing new advertising relationships across the Gannett portfolio of media assets. Prior to this, Thomas was senior vice president, Branded Entertainment with Sony Pictures Television. His extensive TV career also includes roles as senior vice president, Sales Development and Marketing with Univision (1998-2008), vice president of Sales Development & New Media with Lifetime Television (1993-1998), New York sales manager with National Cable Association (1991-1993) and New York sales manager with TeleRep. A graduate of Occidental College, Thomas holds a Bachelor of Arts degree in Latin American Studies.

“As we head into our NCM Media Networks upfront presentation this week, I know that Beth and Dan will be instrumental in helping NCM inspire marketers to use the magic of the movies to engage audiences on the big screen and beyond,” said Cliff Marks, president of sales and marketing with NCM Media Networks. “NCM is now the No. 1 weekend network in the country and a top 10 network the rest of the week, so any sight-sound-and-motion video buy is not complete without cinema’s national scale, reach and superior engagement.”

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes approximately 19,300 screens (over 18,400 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network (“DBN”) is comprised of over 740 locations in 172 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.9% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com. (NCMI-A)