Macy’s “American Icons” Campaign Launches Tomorrow with Fun and Festivities from Coast-to-Coast
In a patriotic salute to the people, places and things that make our
country great, the American Icons campaign will come to life this week
at Macy’s. The celebration will take place in Macy’s stores, on
macys.com and in communities from sea to shining sea with
American-inspired merchandise from beloved brands, launch parties, “pop
up” drive-in movies, cross-country road trips, Major and Minor League
baseball events, grilling competitions, exciting sweepstakes and a
fundraising program to benefit America’s veterans. Customers have
already started to join in the festivities by submitting videos for a
Macy’s “American Icons” commercial spot, which will be Macy’s first
national crowd-sourced commercial, created in celebration of America by
Americans. Macy’s American Icons campaign officially launches on May 15.
Margaret and Rainey Qualley, along with model Tom Heukels featured exclusively in Calvin Klein Jeans for Macy's American Icons campaign. (Photo: Business Wire)
“Macy’s American Icons is our nationwide effort to honor the U.S.A. and
those who have served our country through a variety of initiatives,
which includes exclusive fashion from some of America’s favorite
designers, lively in-store and community events, interactive digital
content, patriotic advertising and a give-back program to support our
veterans,” said Martine Reardon, Macy’s chief marketing officer. “This
campaign is Macy’s tribute to our country’s heritage of freedom, bravery
and pride and will serve to highlight American style, cherished pastimes
and meaningful causes that are important parts of the fabric of our
culture.”
American Icons Product
This spring, Macy’s takes a fashion road trip, drawing inspiration from
legendary American designers, famous brands and notable destinations
that have forever impacted American style. As America’s Department
Store, Macy’s has partnered with several influential brands to offer
customers exciting fashion, home and accessory products for the American
Icons campaign, including designs from Ralph Lauren, Calvin Klein,
Michael Kors, Tommy Hilfiger, Nike, Levi’s, and many more.
American fashion will be on display in Macy’s stores across the country
with a variety of trends suited for those who want freedom of choice
when dressing themselves or their homes. Customers can show off their
American pride with fashion and home products that feature classic red,
white and blue colors, bold star and stripe prints and gingham patterns
fit for any patriot. Vintage-inspired pieces take on a new life this
spring with deconstructed denim, patchwork appliqués, plaids, delicate
florals, and baroque- and bandana-style patterns. From the free-spirited
to the buttoned-up, classic becomes cool again as timeless all-white
dressing, preppy colors and clean lines come back into style. From
famous beaches and dazzling natural wonders to political, entertainment
and fashion hubs and the main streets of America, style inspiration can
be found everywhere in this great nation. Customers who want to show off
their national pride will be able to shop at Macy’s and on macys.com for
American Icons-inspired product from their favorite brands including
Alfani, I.N.C., Bar III, Betsey Johnson, American Rag, Charter Club,
Style & Co, Vince Camuto, Coach, Keds, Haskell, Marilyn Monroe, Kipling,
Estée Lauder, Fiesta, Lenox, and many more.
Got Your 6 – Give Back, Get Back and Support America’s Veterans
Macy’s is paying tribute to the men and women who serve our country and
is inviting customers to give their support as well. In the military,
“got your six” means “I’ve got your back.” Got Your 6, one of our
nation’s newest veteran and military family campaigns, is working to
change the conversation around America’s millions of military veterans.
Uniting the resources of the entertainment industry with a coalition of
more than two dozen veteran-focused, nonprofit partners, this
collaboration is dedicated to improving veteran reintegration,
celebrating veterans as leaders and civic assets, and putting their
skills to work at home. Got Your 6 focuses on six pillars of
reintegration -- Jobs, Education, Health, Housing, Family and
Leadership, and is aiming to exceed individual goals for each pillar by
2014.
With the aim of raising $3 million to benefit Got Your 6, Macy’s is
offering a special savings pass to customers now through June 9.
Shoppers can give $3 at any register and get a 20/15 percent†
savings pass for a day they choose or shoppers can choose to wear their
support by purchasing a Got Your 6 pin for $6 and also receive the
discount. One hundred percent of the purchase price of the pin will be
donated to Got Your 6 and its nonprofit partners to empower returning
veterans and military families, up to $3 million. (†Note that
exclusions and restrictions apply to the offers and the pins are
available while supplies last. Visit macys.com/gotyour6 for more
information.)
Celebrate America from Coast-to-Coast
Macy’s is kicking off the American Icons campaign with a celebration at
Gotham Hall in New York City on Tuesday, May 14. The event, hosted by
Tracy Morgan, will feature a fashion presentation and a performance by
nine-time Grammy Award-winner Sheryl Crow. The excitement will continue
on Thursday, May 16 with events at Macy’s stores including Macy’s Herald
Square in New York City; Macy’s Aventura in Ft. Lauderdale; Macy’s State
Street in Chicago; Macy’s Metro Center in Washington, D.C.; Macy’s Union
Square in San Francisco; and Macy’s South Coast Plaza in southern
California. On Saturday, May 25, Macy’s will host an American Icons
Celebration Day with events in more than 20 stores across the country.
The events will be full of cooking demonstrations, celebrity cameos,
live performances, and much more! For full details on all these exciting
events – and those taking place near you – visit macys.com/icons.
“Macy’s Great American Drive-In”
This summer, Macy’s will be celebrating the anniversary of a truly
American activity, the drive-in theatre! To celebrate this
80-year-old-tradition, “Macy’s Great American Drive-In” will be coming
to theaters and “pop-up” locations across the country beginning in June.
Customers can share the movie experience they remember from childhood
through “pop-up” drive-in events at 20 Macy’s locations and on-screen at
10 local drive-ins nationwide, featuring a screening of “The Smurfs,” with
a special trailer for “The Smurfs 2” coming to theaters July 31. Prior
to the showings at dusk, attendees will enjoy family fun activities
including classic carnival games, food truck appearances, Cracker Jack
sampling and photo opportunities. Visit macys.com/icons for a full
calendar of “Macy’s Great American Drive-In” events.
“Macy’s Great American Road Trip”
Megan & Liz, Macy’s iHeartRadio Rising Star 2012 winners, are hitting
the road for “Macy’s Great American Road Trip” visiting some of the most
iconic American destinations across the country and exploring the vast
American musical landscape. The breakout pop music duo have earned rave
reviews from “The New York Times,” “USA Today” and MTV, and were
included in Billboard’s “21 Under 21” Hottest Acts list in 2012.
Cruising in the new Ford Mustang convertible, the girls will visit
Detroit; Miami; New York City; Nashville; New Orleans; Austin; Seattle;
and Los Angeles, making appearances at select Macy’s stores and
experimenting with musical genres along the way including Motown, Latin,
country and jazz. Throughout the road trip, the girls will capture their
adventures on video, as well as their process writing and recording the
ultimate road trip song so fans can follow along on macys.com/icons
beginning May 14, with new videos posted every Tuesday. Along the way,
viewers can enter the “Win with Megan & Liz” sweepstakes, and eight
lucky entrants will each win $500 American Rag shopping sprees.
“Macy’s Day at the Ballpark”
Celebrate America’s favorite pastime this Father’s Day with “Macy’s Day
at the Ballpark.” On June 8 and 9, Macy’s will take its American Icons
festivities to 10 Major League and 35 Minor League baseball games
through special scoreboard features, live radio remotes and contests
such as Lucky Dad Fan of the Game and Guest Announcer for the day. Prior
to June 9, customers will have the chance to receive tickets to the
games through Gift with Purchase and Enter-To-Win opportunities at
select Macy’s stores.
“Macy's Great American Grilling Guru”
On June 8, the six finalists in “Macy's Great American Grilling Guru”
contest will go head-to-head in a “Sizzle Showdown” at Macy’s Lenox in
Atlanta. The competition will be judged by Macy’s Culinary Council chefs
Cat Cora, Marc Forgione and Stephanie Izard, and one winner will earn
the coveted title of “America's Greatest Grill Guru” and receive the
grand prize: $10,000 and a trip to Macy's 4th of July Fireworks!
Martha Stewart Collection Sweepstakes
Macy’s customers can visit macys.com/icons now through July 4 to enter a
sweepstakes from Macy's and Martha Stewart Collection with a very
special grand prize – an opportunity to meet Martha Stewart herself and
lunch for four at the Martha Stewart Living Omnimedia office in New York
City. The prize package also includes a $250 Macy’s gift card, flight
and accommodations in New York City, a one-year subscription to “Martha
Stewart Living,’ a private crafting session with a “Martha Stewart
Living” expert and a signed copy of “Martha’s American Food,” a
book featuring Martha’s favorite national dishes, as well as the stories
and traditions behind them. To kick-off the sweepstakes, Martha and
“Everyday Food” Editor-in-Chief Sarah Carey will be on hand at Macy's
Herald Square in New York City on May 17 to discuss and demonstrate
recipes from “Martha's American Food.”
Celebrate Summer’s Big Bang!
On Independence Day, we commemorate the birth of our nation, and there
is no bigger celebration than Macy’s 4th of July Fireworks. As part of
“American Icons,” Macy’s customers will have an opportunity to enter for
the chance to win four tickets to the 2014 Macy’s 4th of July Fireworks!
Additionally, the winner will receive travel and hotel accommodations
for three days/two nights and a $1,000 shopping spree at the iconic
Macy’s Herald Square! Now through July 4, customers can enter the
sweepstakes on Twitter or Instagram using #MyAmericanIcons, by texting
the word “ICON” to 62297 or online at macys.com/icons.
Macy’s American Icons campaign will officially kick-off on May 15 and
run through July 4. For American Icons media materials, please visit
macys.com/pressroom. Please visit macys.com/icons for more information
about the campaign including product and event calendars.
About Macy’s
Macy's (NYSE:M), the largest retail brand of Macy's, Inc., delivers
fashion and affordable luxury to customers at approximately 800
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy's offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks® and the Macy's
Thanksgiving Day Parade®, as well as spectacular fashion
shows, culinary events, flower shows and celebrity appearances. Macy's
flagship stores -- including Herald Square in New York City, Union
Square in San Francisco, State Street in Chicago, Dadeland in Miami and
South Coast Plaza in southern California -- are known internationally
and leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers, employees and
Macy's Foundation, Macy's helps strengthen communities by supporting
local and national charities giving more than $70 million each year to
help make a difference in the lives of our customers.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130514006354/en/
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