New D&B Hoovers Analytics(TM) Product Gives Small Businesses the Power to Uncover Prospects and Drive Growth

D&B (NYSE: DNB), the world’s leading source of commercial information and insight on businesses, today introduced Hoover’s Analytics, a new product to help small businesses segment and evaluate their customers and prospects to identify new growth opportunities. In addition to the D&B predictive analytics solutions launched earlier this week, this new product gives small businesses the edge to anticipate tomorrow’s opportunities, today.

Today, businesses are looking for a competitive edge to successfully navigate market dynamics. They depend on actionable insights and a clear point of view that reveal untapped opportunities. D&B has long provided this informed perspective, and now, with expanded analytics, Hoover’s customers will have the insight to uncover new prospects and market opportunities.

Hoover’s Analytics enables users to integrate transactional data from customers with D&B’s database of more than 20 million U.S. business records. Using this new customer analytics product, subscribers can pinpoint optimal targets while gaining insights about their market penetration and how they stack up to the competition.

“Small and medium-size companies often lack the resources to aggregate and analyze their data, but they face the same competitive pressures as larger businesses,” said Laura Kelly, Senior Vice President and Chief Product Officer, D&B. “Hoover’s Analytics allows them to benefit from sophisticated analytics in just a few easy steps by helping identify high-potential revenue opportunities with existing customers and prospects.”

The four reports within Hoover’s Analytics enable small businesses to analyze their customer and prospect portfolios by geography, size, corporate relationship and other filters. Reports include:

• The Industry Penetration Report categorizes customers by industry, providing a quick and easy view of the industries spending the most and which ones to target for growth.
• The Company Map Report shows where existing customers are located geographically to easily plan customer visits, assign sales territories or target prospects in key regions.
• The Company Opportunity Report provides a quick view of a customer’s family tree to help leverage current relationships for up-sell and cross-sell opportunities. It also finds look-alike prospects based on a company’s best customer profiles.
• The Company Segmentation Report determines the size of best customers, based on annual revenue, and summarizes market penetration, allowing target segmentation where sales has had success but a great deal of opportunity remains.

Available to US subscribers via a web-based application, Hoover’s Analytics requires no additional IT support or hardware.

Visit www.hoovers.com for more information on Hoover’s Analytics.

About Dun & Bradstreet® (D&B)

Dun & Bradstreet (NYSE: DNB) is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 171 years. D&B's global commercial database contains more than 225 million business records. The database is enhanced by D&B's proprietary DUNSRight® Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.

D&B provides two solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions and to convert prospects into clients by enabling business professionals to research companies, executives and industries.

For more information, please visit www.dnb.com.