MONTREAL, May 17, 2013 /CNW Telbec/ - Laurentian Bank is pleased to be
renewing its association with the C2-MTL international conference
taking place May 21-23 in Montréal. Marking its second edition this
year, C2-MTL features an original conference concept focused on and
promoting the dynamic link between commerce and creativity. This new
conference experience is the product of the Sid Lee advertising
agency's imagination and was designed in collaboration with the Cirque
du Soleil.
Laurentian Bank has been associated since the very beginning with this
immersive three-day event, which includes inspiring presentations by
renowned speakers, interactive exhibitions, collaborative workshops,
and a creation Boot Camp — all unfolding in a unique innovation village
setting created exclusively by and for C2-MTL in the Griffintown
district of Montréal.
The Concierges extraordinaires program - for a Memorable Experience
Thanks to an initiative of Laurentian Bank, a special "concierge"
service will be offered again this year to see to the well-being of
visitors and help ensure that they have a most memorable experience.
Known as "concierges extraordinaires", these helpful facilitators are
there to look after attendees before, during and after the event, and
are dedicated to making sure that they enjoy the conference and their
stay in Montréal to the maximum.
In addition to initiating this service, Laurentian Bank also played an
active role in training all the concierges. This training is aligned
with the Bank's Making a difference in the lives of our clients promise, which is being applied to the participants in the case of this
conference, and which reflects the organization's core values of
professionalism, confidence and proximity.
This year, the concierge experience is actually being extended to the
virtual world with the development of the HUBert platform. Presented by
Laurentian Bank, HUBert is a veritable professional go-between that
connects and fosters exchange among participants who share the same
areas of interest and needs.
Stimulating Meetings in the Knowledge Market
Laurentian Bank will also be presenting the Knowledge Market, another unique concept serving to mesh the know-how of certain
attendees with the needs to know of others. In a way, Knowledge Market constitutes a dynamic and interactive hub that connects business people
in accordance with what they are seeking. This venue is located in the
Laurentian Bank Lounge.
Presentation by John Mackey
Finally, the Bank will be the official presenter of a presentation
entitled The Culture of Conscious Capitalism, to be delivered by Mr. John Mackey, Co-founder and President and CEO
of Whole Foods. Mr. Mackey will focus in particular on the success of
the Whole Foods chain, which has been built on action guided by a clear
vision, the belief in a decentralized management system, and on total
transparency with employees.
About Laurentian Bank
Laurentian Bank of Canada is a pan-Canadian banking institution that has
more than $34 billion in balance sheet assets and $36 billion in assets
under administration. Founded in 1846, Laurentian Bank was selected in
2012 as one of the 10 winners of the Canada's Passion Capitalists
program in recognition of its sustained success through the promotion
of passion within its ranks. The Bank employs more than 4,200 people.
Recognized for its excellent service, proximity and simplicity,
Laurentian Bank serves more than one million clients in market segments
in which it holds an enviable position. In addition to occupying a
choice position among consumers in Québec, where it operates the third
largest branch network, the Bank has built a solid reputation across
Canada in the area of real estate and commercial financing thanks to
its teams working out of more than 35 offices in Ontario, Québec,
Alberta and British Columbia. Its subsidiary, B2B Bank, is a Canadian
leader in providing banking products as well as investment accounts and
services to financial advisors and brokers, while Laurentian Bank
Securities is an integrated broker, widely recognized for its expertise
and effectiveness nationwide.
SOURCE: Laurentian Bank of Canada
