MONTREAL, May 21, 2013 /CNW Telbec/ - Laurentian Bank is pleased to
announce that it has established a partnership with the Réseau des
ingénieurs du Québec (RéseauIQ) involving the implementation of a
dedicated banking program. The centrepiece of this program is a
brand-new VISA Infinite card exclusive to the members of RéseauIQ.
More specifically, this win-win arrangement between the Bank and the
network of engineers provides access to a number of exclusive and
attractive benefits to meet the needs of the 62,000 members served by
the RéseauIQ. At the same time, the Bank is expanding its clientele by
gaining access to the largest network of professionals in Québec.
Of all the prestige cards available on the market, Laurentian Bank's
Infinite VISA card offered solely to engineers is the one that features
the greatest number of benefits. The program is complemented by a new
banking package for engineering professionals with very interesting
characteristics and rates.
Moreover, a Réseau des ingénieurs student VISA card featuring a
beneficial reward program and banking package is also available to the
members of RéseauIQ who are in the process of completing their studies.
A Choice Segment
With the conclusion of this partnership, Laurentian Bank is
demonstrating its flexibility in developing offers adapted to the
reality and needs of a prime clientele. "We are very proud of the work
we have accomplished in collaboration with the Réseau des ingénieurs,"
underlines Stéphane Gagnon, Senior Vice-President of Marketing and
Product Management at Laurentian Bank. "Once again, we are showing our
ability to innovate in order to respond to the needs of specific
clienteles. The implementation of this program is the product of
extraordinary teamwork among numerous sectors of the Bank and
RéseauIQ."
About Laurentian Bank
Laurentian Bank of Canada is a pan-Canadian banking institution that has
more than $34 billion in balance sheet assets and $36 billion in assets
under administration. Founded in 1846, Laurentian Bank was selected in
2012 as one of the 10 winners of the Canada's Passion Capitalists
program in recognition of its sustained success through the promotion
of passion within its ranks. The Bank employs more than 4,200 people.
Recognized for its excellent service, proximity and simplicity,
Laurentian Bank serves more than one million clients in market segments
in which it holds an enviable position. In addition to occupying a
choice position among consumers in Québec, where it operates the third
largest branch network, the Bank has built a solid reputation across
Canada in the area of real estate and commercial financing thanks to
its teams working out of more than 35 offices in Ontario, Québec,
Alberta and British Columbia. Its subsidiary, B2B Bank, is a Canadian
leader in providing banking products as well as investment accounts and
services to financial advisors and brokers, while Laurentian Bank
Securities is an integrated broker, widely recognized for its expertise
and effectiveness nationwide.
SOURCE: Laurentian Bank of Canada
