Franklin Covey Co. and Rainbow Station, Inc. Launch The Leader in Me, a Whole School, Education Transformation Process, Based on The 7 Habits, in First Preschool in China

Franklin Covey Co. (NYSE: FC) and Rainbow Station, Inc. announced today they have launched The Leader in Me®, Franklin Covey’s whole school, education transformation process, based on The 7 Habits of Highly Effective People, in the first preschool in Shenzhen, China (www.TheLeaderinMe.org).

Franklin Covey has granted Rainbow Station licensing rights to implement and deliver The Leader in Me within Rainbow Station’s Chinese and U.S. private preschools, which include school-aged recreation programs and care facilities for mildly ill children.

Working with its Chinese partner, Rainbow Station, the early education company opened its first location in Shenzhen, China earlier this year. That school is now implementing The Leader in Me process and is the first of 110 preschools that Rainbow Station expects to open in China over the next five years, which will also implement the process.

Currently, there are more than 1,300 schools with nearly 600,000 students and 50,000 school staff who have been trained in Franklin Covey’s The Leader in Me process throughout the world. Rainbow Station currently has ten U.S. preschools, besides the one in China, and was the first preschool system to implement The Leader in Me.

Sean Covey, author of The 7 Habits of Happy Kids, The 7 Habits of Highly Effective Teens, and Executive Vice President and Education Practice Leader, Franklin Covey, said, “We are so pleased to extend our relationship with Rainbow Station as one of our partners, to bring The Leader in Me process to their preschools in China. Their students will experience an inspiring school culture and will develop the necessary skills to meet the challenges they will face as future leaders. They will also achieve the extraordinary results we have seen in so many schools across the globe, transforming and impacting the lives of students, teachers, parents, and communities throughout China.”

Gail Johnson, Founder and CEO of Rainbow Station, said, “Rainbow Station is pleased to partner with Franklin Covey to implement The Leader in Me process in our preschools in China. We are honored to add this process, which features content from the world-renowned 7 Habits of Highly Effective People, to our school program offerings. We have seen the remarkable difference it has made in our preschools in the United States and know that it will also transform the lives of students and their families in China.”

The Leader in Me is a whole school, education transformation process which emphasizes leadership skills development and creates a culture of student empowerment. Included, is content from The 7 Habits of Highly Effective People, authored by Stephen Covey, which inspires young students at elementary schools to develop the skills and self-confidence to lead their lives and succeed in the 21^st century.

Also included in the process, are principles from Stephen Covey’s book, The Leader in Me: How Schools and Parents Around the World are Inspiring Greatness, One Child at a Time. The book chronicles how exceptional elementary schools are teaching elementary school-aged children the same leadership principles that have guided corporate boardroom and government decision making for years.

The Leader in Me process continues to receive noteworthy praise from administrators, staff, parents, and students. It produces extraordinary results and has a significant impact on the lives of children of all ages, socio-economic levels, learning capacities, and cultural backgrounds.

Rainbow Station is uniquely positioned to expand into China and build on its experience delivering The Leader in Me process in its American preschools. Rainbow Station’s "Learn early. Live well. Lead.” philosophy instills 21^st century skills such as compassion and responsibility that will transform each child’s life in and out of school and long after they have completed their academic careers. It is a commitment to transforming children’s lives, not just their schooling. Rainbow Station is included in the elite six percent of child care centers and preschools to meet the National Association for the Education of Young Children accreditation standards. With more than 13 million children under the age of six enrolled, child care is one of the fasted-growing industries in the U.S. The need for high-quality childcare and education is a large part of the demand.

Paul Pan, CEO of Rainbow Station-China, said, “We are delighted to have Franklin Covey as our partner as we are committed to providing education solutions of the highest quality in our schools. The Leader in Me process, with its principle-centered approach and emphasis on 21^st century life skills, is a significant addition to our current program offerings. We are confident this will have a significant impact on the education of children in China.”

For more information on Franklin Covey Education Practice solutions for elementary, secondary, and higher education institutions, visit www.TheLeaderInMe.org or www.franklincovey.com.

About Franklin Covey’s Education Practice

The Franklin Covey Education practice is dedicated to helping educational organizations build the culture that will produce great results. Our offerings address all grade levels and help faculty and students develop the critical leadership and effectiveness skills they will need to succeed in the 21^st Century—a knowledge-based networked world. For more information, visit theleaderinme.org.

About Franklin Covey

Franklin Covey Co. (NYSE: FC) is a global company specializing in performance improvement. We help organizations achieve results that require a change in human behavior. Our expertise is in seven areas: leadership, execution, productivity, trust, sales performance, customer loyalty and education. Franklin Covey clients have included 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small- and mid-sized businesses, as well as numerous government entities and educational institutions. Franklin Covey has more than 40 direct and licensee offices providing professional services in over 140 countries. For more information, visit www.franklincovey.com.

ABOUT RAINBOW STATION

Rainbow Station is the nation’s premier provider of early education, school age recreation, emergency backup care and leadership development. Its comprehensive approach to building the future one child at a time incorporates Stephen Covey’s 7 Habits of Highly Effective People, and teaches each of these tenets throughout its programming as part of its The Leader in Me initiative. Curriculum-based learning using the proprietary curriculum, PLAYWORKS®, is offered for infants through private kindergarten as well as programs for school age children. The Council on Accreditation (COA) provides accreditation for the programs at each Rainbow Station. Each Rainbow Station features the Get Well Place, a facility within the campus staffed by a pediatric nurse that accepts mildly ill children. Additionally, Rainbow Station created a school age program called The Village, an interactive learning environment based on freedom and choice where children can receive tutoring, complete their homework and engage in active play before and after school hours. Its latest innovation, Camp Blue Sky, a dynamic summer camp concept, debuts this summer at its Virginia locations. To learn more about the leading early education franchise, please visit www.rainbowstation.org.