The New York Times (NYTimes.com)
today announced plans to meter its mobile applications, granting mobile
app users access to up to three articles a day across any section in the
apps.
With this change, planned for June 27, non-subscribers will have access
to three stories per day from across all 25+ sections, blogs and
slideshows. Non-subscribers may also browse section fronts and article
summaries. Video remains free in the apps. Content beyond three articles
per day will be available only to subscribers. This is a departure from
The Times’s current model, in which non-subscribers may only access the
Top News section on mobile news apps.
The New York Times apps affected by this change include news apps on
iOS, Android, Windows Phone 7.5 and above, BlackBerry 10 and The New
York Times on Flipboard.
To mark the launch of the mobile meter, The Times will offer a 7-day
free trial, including access to all sections of the apps, to users who
update or download the latest versions of the iOS and Android news apps
for phones and tablets.
In making today’s announcement, Denise Warren, executive vice president,
The New York Times Digital Products and Services Group, said, “The
launch of the mobile meter allows users to choose which articles they
want to access across dozens of sections and also provides them with an
opportunity to discover content they may not have been expecting to
find. This change better aligns the app user-experience and the amount
of free content available with that of the mobile Web site, as well as
the browser experience on NYTimes.com.”
The New York Times is continuing to offer three digital subscription
packages that allow users to choose the devices on which they want to
access Times content. Details and pricing for these plans are available
at NYTimes.com/access.
About The New York Times Company
The New York Times Company (NYSE:NYT), a leading global, multimedia news
and information company with 2012 revenues of $2.0 billion, includes The
New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com,
BostonGlobe.com,
Boston.com
and related properties. The Company’s core purpose is to enhance society
by creating, collecting and distributing high-quality news and
information.
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