Stakool, Inc. Announces Board of Advisors
Company Building Senior Executive Bench Strength to Focus on Health and Wellness Food & Beverage Category
JACKSONVILLE, FL, June 25, 2013 – Stakool, Inc. (OTCQB: STKO) (OTCBB: STKO), a Florida-based corporation supplying natural and organic health and wellness products, announced the appointment of Steve Hutcherson, Keith Pardy and Susan Knox to its Board of Advisor's further reinforcing its desire to become a significant player in the high margin, high growth "better for you" food and beverage category.
Steve Hutcherson, a seasoned CPG and agency executive, brings extensive experience in identifying and adding value in client and agency environments, reimagining marketing and its evolution, especially what people will expect and how they will interact with the brands they use and love. His career is characterized by finding new revenue streams, approaches, innovations, experiences - with change management as a competency throughout. Steve was a 20 year Coca-Cola veteran in brand and operations management - including VP of Coca-Cola TM in a career where he oversaw product and package intros, such as the Contour bottle, "Fridge Pack," and Coca-Cola Trademark extensions like Vanilla Coke. He directed campaigns and integrated communications platforms for Coca-Cola and across multiple other brands, and developed properties ranging from the Coca-Cola Racing Family for NASCAR, to new activation programs from the Olympics to NFL to NCAA to American Idol. Throughout his Coca-Cola tenure he led teams to redefine value and capitalize on new value equations and new marketplace needs: whether new package forms, brands, content and campaigns, interactive and associative platforms, or the brand positioning's themselves. Steve also has extensive experience within marketing services organizations, from agencies to consultancy, holding senior leadership positions in full service and experiential agencies: leading strategic planning within a "compass point office" of a large global advertising concern; CMO for the activation arm of a global marketing asset agency; brand management lead within a marketers' advisory group; and country president for an independent experiential agency.
Keith Pardy, a global branding and technology executive has 25 years in brand development and an understanding in the convergence of all things digital. Keith was the Chief Marketing Officer at Research in Motion. Prior to RIM, Keith was SVP of Global Brand Management for Nokia in Helsinki, Finland. For 17 years Keith's was with The Coca-Cola Company, where he worked as a Managing Director / Marketing Director working in North America, Russia, Sweden, Spain and London. In his last assignment with The Coca-Cola Company, Keith was Vice President and Managing Director for the Global Emerging Brands. Keith is now refocusing his energy and investments on innovation that positively impacts peoples' daily life.
Susan Knox, a strategic consultant and corporate coach and founder of Corporate Connections, a business consulting firm that makes targeted introductions that accelerate growth and generate revenue for emerging growth and established companies. Ms. Knox excels in making connections to qualified Investors, Intermediaries, Key Decision Makers, Influencers and Industry Experts to facilitate Capital Raising Efforts, Sales, Distribution, Partnerships, Strategic Alliances and Channel strategy. Knox also provides philanthropic support to many organizations and has served as a director of the Board of the Buckhead Business Association, and currently serves as a director on the Board of Prevent Blindness Georgia and Executive Sales and Marketing Association. Ms. Knox is the Executive Director for The Ritz Group in Atlanta Georgia.
"I am extremely excited and humbled that I not only have the ears and minds of these top executives but more importantly their trust in me and my vision," said Kevin P. Quirk, CEO of Stakool. "Attracting such executive talent further validates my belief that we have the right strategy and the right plans to become a significant player in the $30 billion Health & Wellness food and beverage category," continued Quirk.
About Stakool Inc.:
Based in Jacksonville, FL, Stakool, and its subsidiaries, develops consumer products focused on health and wellness. By marrying innovative product development with perceptive marketing and sales strategy, Stakool sets itself apart from the competition.
Safe Harbor Statement:
Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Stakool, Inc./Anthus Life Corp. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.
CONTACT:
South Street Media, Inc.
Melissa J. Diaz,
Phone: (917) 937-8968
Email: info@southstreetmedia.com
SOURCE Stakool, Inc.