YANGAROO
Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure
digital media management company, today announced the beta launch of
“Connector,” a centralized integrations platform that ties together
various systems related to spot distribution, dissemination of traffic
instructions, and inventory management used by agencies, brands, and
broadcasters.
“Connector” is the latest feature of YANGAROO Advertising, a web-based
and hardware-free service that enables senders, such as advertising
agencies and brands, to deliver high-quality audio and video files to
broadcasters around the globe. “Connector” will enable the efficient
transmission of buyer and seller data related to inventory availability,
integrating with both the scheduling and media information already
transacted across the Digital Media Distribution System (DMDS) platform,
which powers YANGAROO Advertising. “Connector” will help eliminate
inefficiencies that cost agencies, brands, and broadcasters time and
money by providing a more encompassing data bridge that conforms to
industry standard protocols such as BXF and Ad-ID.
“DMDS has quietly revolutionized the music business, and has streamlined
the voting process for many of North America’s major awards shows, and
expects to facilitate similar efficiencies for the advertising
community,” said Richard Klosa, CTO of YANGAROO Inc. “‘Connector’ is
expected to accelerate systems and data integrations for all types of
broadcasters, allowing the implementation of complex and advanced
broadcast management workflows in a cost-effective manner.
“Connector” was built utilizing the DMDS API and currently provides each
broadcaster with a customizable interface to control the types of media
and metadata submitted to their outlet. In future iterations, the
platform will allow for bilateral communication that includes inventory
availability data, playback reporting, and other compliance-related
information.
“When it comes to the world of television advertising, broadcasters,
agencies, and vendors need a better method for communicating information
about valuable and available inventory,” said Gary Moss, President and
CEO of YANGAROO Inc. “YANGAROO’s solution will inaugurate a new era,
creating a digital connection between all parties involved that will
improve how they work together.”
“Connector” will roll out in stages throughout the remainder of 2013.
For more information, please visit: promo.dmds.com/dmdslabs.
About YANGAROO:
YANGAROO is a company dedicated to digital media management. YANGAROO’s
patented Digital Media Distribution System (DMDS) is a leading secure
B2B digital cloud based solution focused on the music and advertising
industries. The DMDS solution provides more accountable, effective, and
far less costly digital management of broadcast quality media via the
Internet. It replaces the physical, satellite and closed network
distribution and management of audio and video content, for music, music
videos, and advertising to television, radio, media, retailers, and
other authorized recipients. The YANGAROO Awards platform is now the
industry standard and powers most of North America’s major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas.
YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO
and in the U.S. under OTCBB: YOOIF. For further information, please
contact Gary Moss at 416-534-0607 ext.111 or visit www.yangaroo.com.
The statements contained in this release that are not purely
historical are forward-looking statements and are subject to risks and
uncertainties that could cause such statements to differ materially from
actual future events or results. Such forward-looking statements are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. The TSX Venture Exchange does not accept
responsibility for the adequacy or accuracy of this release.
Copyright Business Wire 2013