CEMEX S.A.B. de C.V., (NYSE: CX) in collaboration with BirdLife
International developed a new inspiring publication that captures the
company’s approach to biodiversity conservation. The launch of this
publication signals significant progress in the company’s ten-year
global conservation partnership with Birdlife International, the world’s
largest civil society partnership for nature. Supported by CEMEX’s team
in Switzerland, CEMEX and BirdLife have worked together since 2007 to
increase the environmental sustainability of CEMEX’s operations
globally, minimize business risk whilst creating opportunities for
BirdLife Partners to conserve important sites for biodiversity.
The CEMEX-BirdLife document was launched at a bespoke event at the
BirdLife World Congress, which highlighted experiences from
CEMEX-BirdLife global collaborations and was represented by
conservationists and practitioners from 17 nationalities from across the
BirdLife Partnership.
The publication was timely, since BirdLife just launched its State of
the World’s Birds report. This important new report highlights that,
globally, one in eight species is threatened with extinction, providing
evidence of a rapid deterioration in the global environment that is
affecting all life on Earth. The report provides cautious hope for
optimism, since it indicates that the current situation can be reversed,
given the will and resources, such as the innovative approaches to
wildlife conservation demonstrated by the CEMEX-BirdLife Partnership.
“CEMEX takes its responsibility as a steward for the environment very
seriously. This is why the company took this opportunity to capture
experiences - from helping conserve important wildlife sites to creating
habitat for threatened species - gained from international conservation
partnerships from Mexico to Malaysia and share them with the wider
BirdLife partnership,” said Luis Farias, CEMEX’s Senior Vice President
of Energy and Sustainability
“Saving nature makes good business sense because it helps CEMEX to
effectively plan ahead and, as this report shows, is needed now more
than ever given the challenges faced by birds and the environment.
Our partnership with BirdLife enables us to create effective local
partnerships with BirdLife Partners (environmental NGOs), which adds
immense value to our ongoing efforts to ensure that biodiversity thrives
around our operations.”
Noteworthy Achievements
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In 2010, the partnership completed a groundbreaking scoping study of
543 CEMEX sites worldwide in terms of their proximity to areas of high
biodiversity. A call to action, the scoping study prioritizes the
operational sites where efforts to identify, protect, enhance, and
restore biodiversity are most urgently needed.
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At the end of 2011, the partnership officially launched the
CEMEX-Birdlife Biodiversity Action Plan (BAP) standard. This standard
provides a uniform framework for identifying, protecting, and
enhancing biodiversity at a site, including stages for biodiversity
surveys, stakeholder engagement, and sustainable site management.
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Currently, six BAP pilot projects are up and running in Mexico, the
USA, the UK, Spain, Malaysia, and the Dominican Republic. Almost all
of these projects, which are located within each CEMEX region, are
underpinned by national partnerships with BirdLife Partners.
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The CEMEX-BirdLife event at the BirdLife International World Congress
marked the launch of a brand new publication for CEMEX operations and
for BirdLife Partners, ‘The CEMEX approach to Biodiversity
Conservation’
Looking forward, CEMEX plans to establish BAP projects at additional
high priority sites – identified in the CEMEX-BirdLife Scoping Study –
by 2015. The company is also working with BirdLife to develop new
training initiatives for CEMEX staff as part of our communications
strategy, which will help generate momentum for new activities to
conserve biodiversity.
BirdLife World Congress
CEMEX participated at the BirdLife International World Congress during
June 19-22, 2013. Among its objectives at the Congress, the company
shared experiences from the CEMEX-BirdLife global conservation
partnership, discussed developments from its BAPs, and encouraged
interest in potential new relationships with BirdLife’s network of
international partners. This year’s Congress was one of the world’s
greatest gatherings of conservation leaders with attendees from over 120
countries.
BirdLife Partners are environmental NGOs that form the network of
BirdLife International. The BirdLife Partnership consists of BirdLife
and its 117 Partners worldwide. Find out more at www.birdlife.org
CEMEX is a global building materials company that provides high-quality
products and reliable service to customers and communities in more than
50 countries throughout the world. CEMEX has a rich history of improving
the well-being of those it serves through its innovative industry
solutions and efficiency advancements and its efforts to promote a
sustainable future.
For more information please visit: www.cemex.com
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This press release contains forward-looking statements and
information that are necessarily subject to risks, uncertainties, and
assumptions. Many factors could cause the actual results, performance,
or achievements of CEMEX or the project herein described to be
materially different from those expressed or implied in this release.
Should one or more of these risks or uncertainties materialize, or
should underlying assumptions prove incorrect, actual results may vary
materially from those described herein. CEMEX assumes no obligation to
update or correct the information contained in this press release.
Copyright Business Wire 2013