PI Financial Corp Updates Coverage and Buy Recommendation on Points International - Video Posted on InvestmentPitch.com

Vancouver, British Columbia--(Newsfile Corp. - June 27, 2013) - PI Financial Corp. updates coverage on Points International (TSX: PTS) (NASDAQ: PCOM). Analyst Pardeep Sangha maintained his buy recommendation, increasing his 12-month target from US$25.00 to US$26.00, a premium of 28% to the US$20.35 price the day the report was issued.

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The company is the global leader in loyalty currency management, and manages the world's largest Loyalty Commerce Network, enhancing the programs of more than 45 of the world's top loyalty brands.

The Points.com website is the world's largest consumer loyalty wallet and provides the millions of members participating in multiple loyalty programs the ability to track and manage their loyalty currencies like their other financial assets. Users can trade, exchange, and redeem loyalty points, miles, and rewards online.

Earlier this month, Points launched its services for Southeast Airlines Rapid Rewards program, resulting in a 19% appreciation in its share price.

Rob MacLean, CEO of Points stated, "Southwest Airlines is renowned for its outstanding customer service and growing the Rapid Rewards program is a big part of that. This launch is the first stage in our partnership towards adding more flexibility and opportunity for Rapid Rewards members, and we look forward to helping the team at Southwest continue to enhance this great program."

Southwest's Rapid Rewards members now have the option of buying points as well as gifting and transferring points to friends and family.

Analyst Pardeep Sangha commented, "We increased our forecast and target price for Points International as a result of the successful launch of Southwest Airlines. We are expecting Points' revenue growth to accelerate in the back half of the year due to Southwest Airlines and other new partner programs."

Points International currently trades at US$21.50, and with 15.2 million shares outstanding, the company is capitalized at US$327 million.

For more information please visit the company's website www.points.com or contact Fiona Pincente, Corporate Communications Manager at 416-596-6370 ext 3130 or email fiona.pincente@points.com.

The company's investor relations is handled by Addo Communications. Please contact Laura Bainbridge at 310-829-5400 or email laurab@addocommunuications.com.

For more information about PI Financial or to obtain a copy of their research report, contact your nearest PI Financial office. Their branches are listed on their website at www.pifinancialcorp.com.

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