WINNIPEG, July 10, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is pleased to announce that it has
signed a one-year extension as the exclusive manufacturer and supplier
of instant lottery tickets to Norsk Tipping AS of Norway. This
agreement extends the Company's current contract to January 2015, and
the value of the one year extension is estimated at approximately $2.5
million (US).
Since 2011, Pollard Banknote has supplied instant scratch games for
Norsk Tipping's FLAX portfolio. The Company has built a strong
partnership with the Lottery, providing value-added services including
game strategy, prize structure development, sales reviews, marketing
support, and strategic planning.
"We are very excited to continue our work strengthening and expanding
the FLAX brand in partnership with Norsk Tipping," said Doug Pollard,
Co-Chief Executive Officer, Pollard Banknote. "They are an innovative
and creative lottery, always enthusiastic about trying new products and
utilizing the most cutting-edge and unique ticket art design. By
working with us to customize new games using our patented Scratch FX®,
Spectrum Scratch FX®, multi-colour translucent marking system, our
range of Fusion® products, and QR codes with Quick Link® technology,
they have been extremely successful at growing and expanding the FLAX
brand, posting record sales in 2012."
"We look forward to continuing our strong partnership with Pollard
Banknote," said Vibeke K. Haakonsen, Product Manager, FLAX for Norsk
Tipping. "They work very closely with us to develop unique products for
the Norwegian market. We value their strong marketing support across
all aspects of our portfolio and we are impressed by their dedication
and commitment in helping us reach our objective of providing
Norwegians with games and entertainment in a socially responsible way."
Located in Hamar, Norway, Norsk Tipping is a wholly state-owned lottery.
Founded in 1948, it has contributed over NOK $85 billion to a variety
of sports, culture, and volunteer organizations.
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service
lottery vendors and is a major supplier to North America's charitable
gaming industry. The company manufactures instant lottery tickets and
provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures pull-tab tickets and bingo paper, and
supplies lottery management services (including warehousing and
distribution). Established in 1907, Pollard Banknote is owned
approximately 73.5% by the Pollard family and 26.5% by public
shareholders and currently serves more than 50 lotteries worldwide,
including some of the largest and most respected lotteries in the
United States, Canada, Europe, Asia, and Central and South America. For
more information, please visit our website at www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known and
unknown risks, uncertainties, and other factors that may cause actual
results, performance, or achievements to be materially different from
any future results, performance, or achievements expressed or implied
by such forward-looking statements. When used in this document, such
statements include such words as "may," "will," "expect," "believe,"
"plan," and other similar terminology. These statements reflect
management's current expectations regarding future events and operating
performance and speak only as of the date of this document. There
should not be an expectation that such information will in all
circumstances be updated, supplemented, or revised whether as a result
of new information, changing circumstances, future events, or
otherwise.
SOURCE: Pollard Banknote Limited
