PBteen,
a member of the Williams-Sonoma, Inc. portfolio of brands, today
announced the opening of its first store in Maryland, at the Westfield
Annapolis on Saturday, July 20 at 10:00 AM. The first 250 visitors at
the PBteen store on opening day will receive a free gift and a chance to
win one of four $250 gift cards. To celebrate, PBteen has D.J. As-One
spinning live in the store for customer enjoyment on opening day.
PBteen Hamilton Quilt + Sham (Photo: Business Wire)
The first PBteen store in Maryland will open with the new PBteen fall
collection, an ideal opportunity for tweens and teens looking to get an
early start on back-to-school shopping. The store will showcase a
colorful assortment of backpacks,
messenger bags, lunch totes and accessories. The new 2013 PBdorm
collection will also be featured in-store, featuring a variety of XL
twin sheets, task lighting, storage solutions, decorative accessories
and more.
The store will be anchored around a complimentary PBteen Design Lab,
where teens and their parents can engage with the brand and its products
by digitally creating a personalized room on a computer monitor. Using
drag and drop technology, teens can experiment with different room
configurations and color combinations and quickly see their designs come
to life on a television screen overhead. When teens and their parents
visit the new PBteen store, they can expect a customizable shopping
experience. On-site design specialists will be available to help teens
choose their favorite patterns and styles to create their own distinct
bedrooms and lounge spaces. Products available at PBteen.com
can be ordered through the store and shipped directly to the customer
for ease of shopping.
“We are excited to open the first PBteen store in Maryland and to
complete our family of Pottery Barn brands in this region,” said Sandra
Stangl, President, Pottery Barn Brands. “We have many loyal customers in
the Annapolis area and are thrilled to bring them PBteen’s personal
in-store experience just in time for back-to-school shopping.”
Store
Location:
The Westfield Annapolis
1800 Annapolis Mall
Annapolis,
MD 21401
Store Hours:
Monday - Saturday 10:00 AM – 9:00 PM
Sunday 11:00
AM – 7:00 PM
Grand Opening Details:
-
Giveaways: The first 250 visitors to the PBteen store on opening day
will receive a free PBteen back sack. Four lucky winners will find a
surprise gift card for $250 inside their bag.
-
D.J. As-One spinning live in the store for customer enjoyment on
opening day.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms,
study
and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding,
window
treatments, rugs,
lighting,
gear,
decorative
accessories, storage
and organization solutions, and furniture including beanbag
chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm
furniture and essentials. This collection includes XL
twin sheets, lighting,
seating,
storage
bins and organization solutions, and other accessories designed to
help teens turn their dorm room into their ultimate home away from home.
PBteen products are available through direct mail catalogs, e-commerce
site PBteen.com
and at thirteen U.S. retail
stores in Atlanta, Chicago, Cincinnati, Coral Gables, Durham, Edina,
Natick, New York City, Roseville, St. Louis, The Woodlands, Thousand
Oaks and now Annapolis. PBteen currently offers international shipping
to customers worldwide. The PBteen e-commerce site features Wishlist
and StyleHouse,
a special section with design tools, a room planner, free downloads, a
music player, and a design library with decorating tips. PBteen has an
active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram
and its blog PBteen
♥. Additionally, PBdorm has a dedicated Facebook,
Pinterest
and Instagram
presence, as well as a blog Style
Major. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma (cookware
and wedding
registry), Pottery Barn (furniture
and wedding
registry), Pottery Barn Kids (kids’
furniture and baby
registry), PBteen (girls’
bedding and boys’
bedding), West Elm (modern
furniture and room
decor), Williams-Sonoma Home (luxury
furniture and decorative
accessories), Rejuvenation (lighting
and hardware)
and Mark and Graham (personalized
gifts and gifts
for the home) – are marketed through e-commerce websites, direct
mail catalogs and 587 stores. Williams-Sonoma, Inc. currently operates
in the United States, Canada and Australia, offers international
shipping to customers worldwide, and has an unaffiliated franchisee that
operates 24 stores in the Middle East.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130718005401/en/
Copyright Business Wire 2013