TORONTO, July 26, 2013 /CNW Telbec/ - Molson Coors Canada is pleased to
announce that its flagship brand Coors Light has been reassigned to Leo
Burnett Canada.
Last month, the brewer announced the re-assignment of the brand managed
by BBDO Canada. The decision was made in light of the recent business
decision involving BBDO USA and a competitive brand assignment in the
US market.
"We had discussions with a very short list of agencies whom we believe
to be among the best in Canada," confirmed Peter Nowlan, Chief
Commercial Officer for Molson Coors Canada. "Leo Burnett will bring a
wealth of experience to the table as they take over the reins to move
our business forward through creative excellence. I'm excited to work
in partnership with such a talented group as we continue to surprise,
delight and entertain Canadian drinkers."
Dom Caruso, President and COO of Leo Burnett Toronto, added: "We're
delighted with how our approach to brand strategy and our strengths as
an agency are such a great fit with Molson Coors and the needs of the
Coors Light assignment".
"When we met with the Molson Coors team, we felt a strong sense of
alignment right away" said Judy John, Leo Burnett's CEO and Chief
Creative Officer. "We can't wait to put our talents to work on Coors
Light".
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading premium brands such as Coors
Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across
The Americas, Europe and Asia. It operates in Canada through Molson
Coors Canada; in the US through MillerCoors; and in the U.K., Ireland
and in many Eastern Europe countries through Molson Coors Europe.
Molson Coors is listed on the Dow Jones Sustainability Index for North
America. For more information on Molson Coors Brewing Company visit the
company's website, www.molsoncoors.com.
About Leo Burnett
Leo Burnett Worldwide (www.leoburnett.com) is one of the world's largest agency networks and the parent company
of Leo Burnett and its marketing services arm, Arc Worldwide. Leo
Burnett, a HumanKind communications company, has a simple and singular
approach: put a brand's purpose at the center of communications to
truly connect with people. Leo Burnett, one of the most awarded
creative communications companies in the world, creates "Acts, not just
Ads," for some of the world's most valuable brands.
SOURCE: Molson Coors Brewing Company
