Canucks in Quebec and BC twice as likely to entertain regularly
TORONTO, July 29, 2013 /CNW/ - Despite busy schedules and the demands of
the daily work week, Canadians are committed to making time for summer
entertaining. According to a recent survey by Molson Canadian Cider,
two in five Canucks say they still find time to entertain at least
every other week during the summer, with one in five suggesting that
they do-so on a weekly basis.
Regionally those from Quebec (25 per cent) and British Columbia (27 per
cent) are more likely to entertain once a week or more when compared to
those in Ontario (12 per cent), Manitoba (12 per cent), Saskatchewan
(12 per cent), Alberta (15 per cent), and Atlantic Canada (19 per
cent).
"Between long days at the office and getting the kids off to soccer
practice, Canadians are more pressed for time than ever before" says
Marilyn Foster, Director of Innovation, Molson Coors Canada. "Summer is
the perfect time to take a break from the hustle and bustle of the
daily grind while enjoying time with family and friends and it's good
to know Canadians are taking advantage of opportunities to do so on a
regular basis."
Canadians also suggested that the most enjoyable gatherings are those
that incorporate variety and new experiences.
"Whether you're hosting a get-together yourself or heading to a social
outing with family and friends, there are several things you can do to
heighten your summer entertaining experience. Trying out a new recipe,
creating a signature drink, or providing guests with a new beverage
option they've never tried before are all sure fire ways to ensure you
make the most of summer while it's still here," says Foster.
The survey revealed that:
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Two thirds of Canadians like to serve a variety of different drinks when
entertaining
-
When invited out, nearly 60 per cent of Canadians say they like it when
the host tries new or different recipes
-
More than half of Canadians like to change up their drink by season
"One great option for those looking to change it up this summer is
Molson Canadian Cider, which is made apples that are 100 per cent
Canadian grown. It's a traditional English style cider that has a bold
apple flavour, with a balanced sweetness that is provided by the fruit.
The result is a crisp, sharp, refreshing taste that finishes incredibly
smooth and is perfect for summer entertaining," says Steve Stradiotto
Molson Coors brewmaster.
Package Formats and Pricing
Molson Canadian Cider contains 5.0% ABV (alcohol by volume). It will be
sold in the following formats in Ontario and Nova Scotia exclusively at
the LCBO and NSLC.
6 X 341 ml bottles
473 ml cans
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading brands such as Coors Light,
Molson Canadian, Molson Dry, Carling, Blue Moon and Keystone Light
across the Americas, Europe and Asia. It operates in Canada through
Molson Coors Canada, in the U.S. through Miller Coors and in the U.K.
and Ireland through Molson Coors (UK and Ireland). For more information
on Molson Coors Brewing Company visit www.molsoncoors.com.
SOURCE: Molson Coors Brewing Company
