With more Applebee’s® Lunch Combos than ever – enough to try
a new combination every workday for a year – America’s favorite
neighborhood grill and bar this week unveiled a stronger, longer-lasting
Industrial Strength Lunch Decoy that is 20 percent thicker than the
original, which sold out in weeks last summer.
Built with 12-gauge vinyl material carefully designed to endure several
hundred pounds and virtually any workplace scenario, Applebee’s
Industrial Strength Lunch Decoy is tough enough to fool annoying
co-workers, no matter the line of work.
“With more than 200 Lunch Combos starting at $6.99 – far more than when
we first offered Lunch Decoy as a way to ditch your desk for Applebee’s
– we knew we had to make an adjustment,” said Applebee’s President Mike
Archer. “Industrial Strength Lunch Decoy was born out of that necessity.
The original Lunch Decoy wouldn’t stand-up to everyday use for a year,
but Industrial Strength Lunch Decoy is built to make lunch at Applebee’s
an everyday possibility.”
Like the original decoy, the Applebee’s Industrial Strength Lunch Decoy
is available in six models – Multi-Tasker, Cubicle Queen, Overachiever,
Self-Starter, Go-Getter and Executive – to effectively stand in for
anything from the most challenging to the most mundane (C’mon, a status
meeting at 11:45? Those are never over before noon!) work tasks.
The Industrial Strength Lunch Decoy, available for $6.99 at www.applebees.com/lunch-decoy
comes with a Bonus Customization Kit (a $1 value!), with accessories to
make your inflatable you a true doppelganger.
“For weeks last summer, no one was the wiser. Lunch Decoy had done its
job admirably,” Archer said. “But then, slowly, the office buzzkills
began to catch on. All of the sudden, Jan stopped wearing her earrings,
or Jim suddenly shaved his beard. We’ve solved for that with the
Industrial Strength Lunch Decoy customization package.”
With Lunch Decoy and Applebee’s new Lunch Combos Starting at $6.99,
guests can mix and match from more than 20 craveable Classic and
Signature soups, salads, sandwiches and entrees, including four new
sandwiches:
-
The Classic Turkey Breast Sandwich
is thick slices of slow-cooked turkey breast, crisp romaine lettuce,
sliced tomatoes and smoky mayo on a toasted ciabatta bun.
-
The American BLT Sandwich is six
slices of crisp Applewood smoked bacon piled high and smothered with
melted American cheese on toasted Tuscan bread with smoky mayo, fresh
iceberg lettuce and tomato slices.
-
The Four Cheese Grille Sandwich is
a blend of classic sharp cheddar, aged white cheddar, Asiago and
Parmesan cheeses, melted to perfection on toasted Tuscan bread, and
served with a bowl of tomato basil soup.
-
The Turkey Bacon Avocado Sandwich
is stacked with thick-sliced, slow-cooked turkey breast piled on
ciabatta bread and topped with ripe, creamy sliced avocado, Jack
cheese, red ripe tomatoes, fresh lettuce, crispy bacon and green
goddess dressing.
Applebee's Industrial Strength Lunch Decoy Digital Ad
View the digital ad for Applebee's Industrial Strength Lunch Decoy here.
About Applebee’s International, Inc.
Applebee’s Neighborhood Grill and Bar® (www.applebees.com)
is the world’s largest casual dining chain, with approximately 2,000
locations in 49 states, 15 countries and one U.S. territory. Based in
Kansas City, Mo., Applebee’s takes pride in providing a welcoming,
neighborhood environment where everyone can enjoy the dining experience.
Applebee’s Neighborhood Grill & Bar® is a DineEquity, Inc. (NYSE: DIN)
brand, and is franchised and operated by Applebee’s International, Inc.
and its affiliates.
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