The style and appearance of a restroom says a lot about a business. For
the roughly half of Americans who gravitate to white or blue restroom
fixtures, it may also indicate a deeper psychological connection to
cleanliness, trust or dependability. A recent online poll conducted by
Harris Interactive on behalf of Cintas
Corporation (NASDAQ: CTAS), a leading provider of facility
solutions, identifies Americans’ top color preferences for public
restroom fixtures. Fifty-three percent of U.S. adults selected white as
the number one color, with blue (45 percent) and beige (31 percent)
ranking second and third, respectively.
“Updating restrooms with a splash of color in an unexpected place not
only makes a big brand impact, it can also enhance the users’ perception
of a business,” said David Collette, Director of Foodservice, Cintas.
“This research demonstrates that consumers have a wide interest in
restroom fixture color, so organizations should consider adding color to
their restrooms to improve the customer experience.”
The poll, conducted online by Harris Interactive July 23-25, 2013 among
2,029 U.S. adults ages 18 and older, identified generational differences
between color preferences. Younger adults ages 18-34 are more likely to
prefer colorful restroom fixtures (blue, green, yellow, red and orange)
compared to older adults ages 45 and up.
In addition to generational differences, gender and geographical
location also dictate color preferences. For example, women are more
likely than men to like black and/or yellow fixtures. Adults residing in
the South prefer blue restroom dispensing systems.
Additional color preferences, along with commonly associated meanings
with each color, include:
Green - Indicates security and creates a sense of compassion
|
|
27 percent
|
Grey – The color of compromise and conservatism
|
|
20 percent
|
Black - Represents sophistication and glamour
|
|
19 percent
|
Red – Linked to excitement and encourages a call to action
|
|
15 percent
|
Yellow – An attention-getting color that indicates warmth
and fun
|
|
17 percent
|
Orange – Indicates a lively and energetic brand
|
|
11 percent
|
Other
|
|
7 percent1 |
“Our previous research shows that nearly three in 10 U.S. adults would
consider a restroom to be dirty if it had old or outdated dispensing
equipment,” Collette added. “By selecting a new and colorful dispensing
system, businesses can convey the desired image for their brand and make
a trip to the restroom a positive and memorable experience.”
To help restaurants establish a cohesive brand image throughout their
facility, Cintas recently launched the Signature
Series collection of customizable, designer restroom dispensers and
products. The Signature Series line includes soap dispensers, air
fresheners, toilet paper dispensers, trash receptacles and toilet seat
cleaner systems available in nine different colors.
For more information about Cintas’ solutions for restaurants, go to www.cintas.com/foodservice.
For more information on Cintas’ innovative restroom solutions, go to www.cintas.com/facilityservices.
About the Survey
This survey was conducted online within the United States by Harris
Interactive on behalf of Cintas from July 23-25, 2013 among 2,029 adults
ages 18 and older. This online survey is not based on a probability
sample and therefore no estimate of theoretical sampling error can be
calculated. For complete survey methodology, including weighting
variables, please contact Matt Serra at (904) 355-8680 or by e-mail at mserra@mulberrymc.com.
About Cintas Corporation:
Headquartered in Cincinnati, Cintas Corporation provides highly
specialized services to businesses of all types primarily throughout
North America. Cintas designs, manufactures and implements corporate
identity uniform programs, and provides entrance mats, restroom cleaning
and supplies, tile and carpet cleaning, promotional products, first aid,
safety, fire protection products and services and document management
services for more than 1 million businesses. Cintas is a publicly held
company traded over the Nasdaq Global Select Market under the symbol
CTAS and is a component of the Standard & Poor’s 500 Index.
1http://personal.stevens.edu/~rchen/creativity/color%20in%20marketing.pdf
![](http://cts.businesswire.com/ct/CT?id=bwnews&sty=20130815005566r1&sid=ntxv4&distro=nx)
Copyright Business Wire 2013