Burnaby, British Columbia--(Newsfile Corp. - August 22, 2013) - Naturally Splendid Enterprises (TSXV: NSP) (the "Company")
is pleased to provide a strategic corporate update and announce
the first delivery of HempOmega™ and H2Omega™ .
• Naturally Splendid Receives First Delivery of
HempOmega™ and
H2Omega™
Naturally Splendid has
received the first delivery of HempOmega™ and H2Omega™ from Boreal Technologies
Inc. (formerly Canadian Medical Hemp Inc.) at its new company headquarters in
Burnaby, BC. HempOmega™ and H2Omega™ are proprietary, patent pending, powder and
aqueous Omega products that utilize nano-encapsulation for increased nutritional
benefits. HempOmega™ and H2Omega™ have been developed to deliver a more targeted
and sustained release of Omega oils into the bloodstream when compared to
existing Omega oil products. Preliminary testing has confirmed that these
products have increased bioavailability and sustainability as well as enhanced
shelf stability.
Guan Lim, CEO with Boreal states, "We are very pleased to
collaborate with Naturally Splendid and are delighted to have reached this
milestone in the development of our innovative and unique products. We will
continue to work closely with Naturally Splendid to incorporate HempOmega™ and
H2Omega™ into a wide variety of food products. The combination of our patent
pending science and Naturally Splendid's marketing expertise will launch many
successful Omega-based products in a variety of market categories."
• National Research Council of Canada
Report
Naturally Splendid has received the interim report covering
the Market Study and Economic Analysis for HempOmega™ prepared by two leading
experts in the fields of nutrition and food science. The report, was funded in
part by the National Research Council of Canada, identifies market opportunities
for HempOmega™ and provides Naturally Splendid with a roadmap to introduce the
product on a staged timeline. Naturally Splendid CEO Craig Goodwin states, "The
report has provided detailed analysis and recommendations for product
opportunities and market penetration for HempOmega™ and H2Omega™. Further
product development and comprehensive testing of these products has been
initiated at the Naturally Splendid facilities."
• Sustained Growth in the Omega
Markets
According to Nutrition Business Journal (NBJ), the global
nutrition industry is currently estimated to be approximately $350B1.
The global Omega-3 sector products was valued at USD$24.34B in 2011 according to
Packaged Facts2. When comparing the results of current natural health
product usage to results from Ipsos-Reid surveys conducted in 2005 and 2010, we
see significant usage increases in the area of Omega-3. Currently, 56% of
Canadians who take natural health products, take or have taken Omega-3 in dosage
format, representing an increase of over 211% over a Health Canada survey
(conducted by Ipsos-Reid) taken in 2010 and 1,766% growth in consumption since
2005.
"Clearly, Naturally Splendid has chosen a product category that
is showing sustained growth," states Mr. Goodwin.
• HempOmega and H2Omega Product Development and Marketing
Strategy
The Company has created a multifaceted strategy to market
HempOmega™ and H2Omega™:
1. Naturally Splendid will continue to develop a variety of
proprietary retail products containing HempOmega™ and/or H2Omega™ as
ingredients. These products will be carried under the Naturally Splendid banner
and in some cases may be private labelled. Naturally Splendid is in the process
of finalizing the first generation of products and has already begun initial
marketing efforts.
2. Naturally Splendid is introducing HempOmega™ and H2Omega™ to
a number of food and beverage companies as a potential ingredient in existing
retail lines of well known commercial brands. This Omega enrichment or
fortification will enhance the nutritional value and consumer appeal of a wide
range of retail food and beverage products.
3. Naturally Splendid has begun to source and secure
international ingredient suppliers who will market and distribute HempOmega™ and
H2Omega™ to their clientele.
Furthermore, Naturally Splendid is consulting with two
independent food processing and development facilities for additional product
development using HempOmega™ and H2Omega™ as feature ingredients. The work at
the independent facilities is also funded in part by a grant from the National
Research Council of Canada.
About Naturally Splendid Enterprises
Ltd.
Naturally Splendid markets a line of hemp-based products to a
retail network of over 300 stores throughout British Columbia and into Alberta
including; Save On Foods; Urban Fare; London Drugs; Marketplace IGA; and Sobeys.
Naturally Splendid's existing products consist of shelled hemp seeds, hemp
protein, organic hemp oil, and hemp-based supplements.
Naturally Splendid has received federal and provincial funding
towards the research and development of new hemp-based food products, HempOmega™
and H2Omega™, as well as for a strategic study to assess the feasibility of
vertical integration. Success with these programs has opened the door to further
government funding and support. Naturally Splendid is dedicated to providing the
highest quality natural superfoods and delivering them to the general public in
a tasty, nutritious manner.
About Boreal Technologies Inc.
Boreal
Technologies Inc. ("Boreal") is a privately owned Canadian company located on
the University of British Columbia campus in Vancouver, B.C. Boreal provides
pilot manufacturing and process/product development for Omega fatty acids with
an initial focus on industrial hemp. Boreal licenses the patent-pending
formulation technology for the powder and aqueous forms of edible oil named
HempOmega™ and H2Omega™. These technologies have been developed from active
studies over the past few years and Boreal has been able to identify commercial
applications for these technologies in the nutraceutical and pharmaceutical
industries. This has led to new applications for selected food products that can
incorporate these new forms of industrial hemp and other omega rich oils.
Through a previous business venture, Boreal principals have
experience and success with the production and distribution of functional
beverages reaching combined sales in excess of US $1 billion in their first four
years of operation.
_____________________________________
1 Nutrition
Business Journal (2011) Global Nutrition Industry Overview. Volume XVI. No.
11/12. Nov/Dec 2011.
2 http://www.startribune.com/business/133124358.html?refer=y
For more information contact:
J. Craig Goodwin
CEO & Director
Contact Information
Naturally Splendid
Enterprises Ltd.
(NSP - TSX Venture)
2435 Beta Avenue
Burnaby, BC, V5C 5N1
Phone: (604)
570-0902
Fax: (604) 570-0934
E-mail: craig@naturallysplendid.com
Website: www.naturallysplendid.com
Forward-Looking Statements
Information set
forth in this news release contains forward-looking statements that are based on
assumptions as of the date of this news release. These statements reflect
management's current estimates, beliefs, intentions and expectations. They are
not guarantees of future performance. Naturally Splendid cautions that all
forward looking statements are inherently uncertain and that actual performance
may be affected by a number of material factors, many of which are beyond
Naturally Splendid's control. Such factors include, among other things: risks
and uncertainties relating to Naturally Splendid's ability to complete sales of
and develop new products of HempOmega™ and
H2Omega™. Accordingly, actual and future events,
conditions and results may differ materially from the estimates, beliefs,
intentions and expectations expressed or implied in the forward looking
information. Except as required under applicable securities legislation,
Naturally Splendid undertakes no obligation to publicly update or revise
forward-looking information.
NEITHER TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES
PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE)
ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.
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