PBS KIDS and Whole Foods Market® have partnered to offer families tools
to support healthy eating. Designed to leverage the educational content
of PBS KIDS and Whole Foods Market’s commitment to nutrition, the
partnership will provide families with free resources in Whole Foods
Market locations across the country, as well as online. The effort kicks
off this September with a suite of materials from PEG
+ CAT, PBS KIDS’ newest series, which focuses on preschool math and
problem-solving skills and will launch on October 7. PEG + CAT
activities, recipes and more will be available to families at their
local Whole Foods Market, offering fun ways to build math skills and
healthy eating habits.
“At PBS KIDS, our goal is to offer educational, engaging content for the
whole child, helping prepare kids for success in school and in life,”
said Lesli Rotenberg, General Manager, Children’s Programming, PBS.
“Healthy eating is an important part of this whole child philosophy,
which is why we are excited to provide resources from PEG + CAT to help
make grocery shopping, cooking and eating a learning adventure through
our work with Whole Foods Market.”
PBS KIDS has launched a website with resources for families to encourage
healthy eating and build academic skills. Located at pbskids.org/healthykids,
the site features online and offline activities to help kids and parents
have fun building math and science skills as they grocery shop, cook and
eat. The site also features healthy eating tips to help children
establish a lifetime of good nutrition and easy, affordable recipes from PBS
Parents Kitchen Explorers designed to encourage kids to try new
foods.
Whole Foods Market is also offering online tools featuring kid-friendly
recipes to help families eat better, quick and healthy meal-planning
tips for families, resources for healthy eating on a budget, and
nutrition information for all ages. These tools are now available at www.wholefoodsmarket.com/kid-friendly.
“For many of our shoppers, especially those with families, each day is
compiled of tiny victories to help their families make healthful
decisions. We are excited to further our commitment to health and
wellness for families through this effort and support those everyday
successes,” said Barry Hirsch, global partnerships director, Whole Foods
Market. “At Whole Foods Market, we support the tiny victories that help
children build healthy habits. That’s why we are thrilled to work with
PBS KIDS to provide families with recipes, tips, games and activities to
encourage a lifetime of healthy eating.”
In addition to the online resources available now, PBS KIDS and Whole
Foods Market’s strategic partnership will include in-store materials
throughout the month of September. To learn more, visit pbskids.org/healthykids.
About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers all
children the opportunity to explore new ideas and new worlds through
television, online, mobile and community-based programs. Kidscreen- and
Webby-award winning pbskids.org
provides engaging interactive content, including the PBS KIDS video
player, now offering free streaming video accessible on computer- and
mobile-device-based browsers. For more information on specific PBS KIDS
content supporting literacy, science, math and more, visit pbs.org/pressroom
or follow PBS KIDS on Twitter
and Facebook.
About Whole Foods Market
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com,
NASDAQ: WFM), is the leading natural and organic food retailer. As
America’s first national certified organic grocer, Whole Foods Market
was named “America’s Healthiest Grocery Store” by Health
magazine. The company's motto, “Whole Foods, Whole People, Whole
Planet”™ captures its mission to ensure customer satisfaction and
health, Team Member excellence and happiness, enhanced shareholder
value, community support and environmental improvement. Thanks to the
company’s more than 73,000 Team Members, Whole Foods Market has been
ranked as one of the “100 Best Companies to Work For” in America by FORTUNE
magazine for 15 consecutive years. In fiscal year 2012, the company had
sales of $11.7 billion and currently has more than 350 stores in the
United States, Canada and the United Kingdom.
Click
here to subscribe to Mobile Alerts for PBS.
Copyright Business Wire 2013