Equitable Group ticker symbol change effective Tuesday, September 3, 2013

TORONTO, Aug. 29, 2013 /CNW/ - Equitable Group Inc. (TSX: ETC and ETC.PR.A) ("Equitable") announced today that, effective the start of trading on Tuesday, September 3, 2013, its ticker symbols on the Toronto Stock Exchange (TSX) will change from "ETC" and "ETC.PR.A" to "EQB" and "EQB.PR.A", respectively.

In announcing the ticker symbol change, Andrew Moor, Equitable's President and Chief Executive Officer, said "The change to our ticker symbol follows the conversion of Equitable's wholly owned subsidiary, The Equitable Trust Company, to a Schedule I Bank called Equitable Bank in English and Banque Équitable in French effective July 1^st, 2013."

Mr.  Moor is scheduled to present at the Scotiabank Financials Summit 2013 in Toronto on Thursday, September 5, 2013.  He is scheduled to speak at 3:15 p.m. ET.

About Equitable Group Inc.

Equitable Group Inc. is a growing Canadian financial services business that serves the market through its wholly-owned subsidiary, Equitable Bank. Equitable Bank is a federally regulated Schedule I Bank with total assets of approximately $12 billion, 290 skilled employees and proven capabilities in lending and deposit-taking. Equitable Bank's integrated operations are organized according to specialty. Within Equitable Bank's Core Lending business, Single Family Lending Services funds mortgages for owner-occupied and investment properties across Canada while Commercial Lending Services provides mortgages on a variety of commercial properties on a national basis. Equitable Bank's Securitization Financing business originates and securitizes insured residential mortgages under the Canada Mortgage and Housing Corporation ("CMHC") administered National Housing Act. Equitable Bank provides savings products including Guaranteed Investment Certificates and savings accounts. Equitable Bank was founded in 1970 as The Equitable Trust Company. For more information, visit Equitable Bank's website at www.equitablebank.ca and click on Investor Relations.

SOURCE: Equitable Group Inc.