SACRAMENTO, Calif., Sept. 4, 2013 /PRNewswire/ -- MetroList Services, Inc. (MetroList®) and i-Tech MLS – a joint venture of the Glendale Association of Realtors and the Pasadena-Foothills Association of Realtors – today announced an industry-first agreement providing reciprocal deep linking to multiple listing service (MLS) content via the FINDSM application, a service of Move, Inc. (NASDAQ: MOVE).
FIND is proprietary software for MLSs that provides property centric data on more than 100 million real estate parcels in the United States, and offers agents and brokers access to timely, accurate and reliable listing information across MLS boundaries. The MLSs participating in the reciprocal deep linking agreement provide their agents and brokers with an additional layer of listing detail, including contact information and showing details about a listed property at the source MLS.
"This innovative agreement is a model for MLSs seeking collaborative solutions that meet the business and technical needs of their customers, which are now inseparable," said Steve Berkowitz, CEO of Move. "The agreement and integration is a landmark step towards maximizing the tremendous potential of the FIND application by allowing licensed agents to work together across MLSs to access complete listing information in real time to serve their clients."
"Reciprocal deep linking is the most cost-effective way to provide real estate agents with access to confidential information on for sale properties, because it's free," said Tom Beede, president and CEO of MetroList Services, Inc. "MetroList along with other participating MLS and its technology partners continues to lead the way in developing innovative data sharing initiatives while maintaining a high level of data integrity."
One of the most notable features of the reciprocal deep linking agreement is the offer of cooperation and compensation.
"As we look to the future, PFAR is constantly seeking new ways to serve its members better. Working with our i-Tech partner, the Glendale Association of Realtors; MetroList; Rapattoni; and Move, with this new, synergistic opportunity through the FIND application program, this is yet another way to help our members operate their businesses more effectively and efficiently," said Terry Murphy, CEO of the Pasadena-Foothills Association of REALTORS®.
Daniel Lanning, executive vice president of the Glendale Association of REALTORS® adds, "Commitment to providing the most comprehensive access to real estate listing data in California is a strategic goal of the Glendale Association. Entering into agreements like this reciprocal deep linking is another step in providing the access to accurate and timely listing data for our Realtor® members."
Any MLS in California may participate by contracting with Move for the FIND application, becoming a party to the reciprocal deep linking agreement, and implementing the technology on their MLS system.
Move is making its FIND application available to members of multiple listing services nationwide. "The ultimate goal of our FIND application is to help MLSs better serve their members with the most comprehensive national data available, and also to provide realtor.com® users with a complete view of market activity, including sold data, in real time," said Bob Greenspan, vice president of industry relations of realtor.com®.
Andy Rapattoni, president and CEO of Rapattoni Corporation commented, "This brilliant concept is made possible by advancing technology and is facilitated by Move. Rapattoni is happy to implement this feature in its MLS software at no charge to our customers." Reciprocal deep linking makes it possible to access MLS content anywhere without membership mapping, without data mapping, and without cost to Rapattoni and FIND application customers.
About MetroList Services, Inc.
MetroList Services Inc. is the largest multiple listing service in Northern California headquartered in Sacramento, the state's capital. Formed in 1985 by the Sacramento Association of REALTORS®, the Placer County Association of REALTORS® and the El Dorado County Association of REALTORS®, MetroList's ownership group has grown to include the Lodi Association of REALTORS® and the Yolo County Association of REALTORS®, and California Real Estate Brokers, Inc. MetroList acts as a seamless real estate information network serving more than 17,000 real estate professionals in seven counties: Sacramento, Placer, El Dorado, San Joaquin, Stanislaus, Merced and Yolo.
About Pasadena-Foothills Association of REALTORS®
Founded in 1907, the Pasadena-Foothills Association of REALTORS has built an industry-wide reputation of being one of the strongest real estate associations in the nation. Serving the communities of Pasadena, San Marino, South Pasadena, La Canada Flintridge, La Crescenta and Sunland-Tujunga, the Pasadena-Foothills Association of Realtors provides its members with education and resources that enable them to conduct their business successfully and profitably with integrity and competency; promotes and enforces ethical standards; and advocates private property rights, homeownership and community service.
About Glendale Association of REALTORS®
The Glendale Association of Realtors is a trade organization which has existed since 1921 to service its membership by providing programs and services to enhance their ability to conduct business successfully with integrity and competency, without undue regulatory restraint, as well as to encourage the preservation of real property rights.
About Move, Inc.
Move, Inc. (NASDAQ:MOVE) is a leader in online real estate and operator of realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; TigerLead®; and TOP PRODUCER® Systems. Move, Inc. is based in San Jose, Calif.
About Rapattoni
Rapattoni Corporation has been serving the real estate industry under the same name and management for over 43 years. The company provides an array of integrated products and services for real estate associations and MLS organizations, including an internet-based MLS, association management software, Integrated Website Services, Secure Logon with SSO identity portals for online security and convenience.
REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.
SOURCE Move, Inc.