Brooks Sports, Inc., a subsidiary of Berkshire Hathaway Inc. and a large
manufacturer and marketer of running footwear and apparel, will
implement PTC
(Nasdaq: PMTC) Product
Lifecycle Management (PLM) technology. The implementation will
enable Brooks Sports to move to a single system to streamline product
development, materials management and sourcing requirements.
Brooks GTS 13 (images provided by Brooks Sports, Inc.)
Brooks Sports is experiencing rapid growth across its product lines. To
accommodate this growth, Brooks Sports realized the need to redefine
business processes and product development initiatives to deliver
products to market faster. PTC PLM technology will enable the company to
reduce cycle times through improved operational efficiency from initial
concept to store delivery, ultimately improving overall profitability.
According to the IDC MarketScape: Worldwide Retail Product Life-Cycle
Management (PLM) Applications 2012 Vendor Assessment report, “PTC has
the largest share of the retail PLM market and generally makes the short
list of large retailers looking specifically for apparel, footwear, and
hard line PLM solutions.” The report continues, “PTC Windchill FlexPLM
offers a broad set of out-of-the-box capabilities that cover
merchandising and line planning, product development, sourcing, costing,
quality, compliance, and supply chain.”
“Brooks Sports wanted to standardize on a footwear and apparel-specific
PLM technology foundation to support our growth plans,” said David
Bohan, president and chief operating officer, Brooks Sports, Inc. “We
chose PTC Windchill FlexPLM because it will give us visibility early in
the development cycles and will enable us to share design, materials and
costing information between ourselves and our suppliers to achieve our
growth plans.”
In addition, Brooks Sports was particularly interested in the proven
processes and practices enabled by out-of-the-box capabilities of PTC
Windchill FlexPLM. The PTC Windchill-based enterprise solution for
the Retail
and Consumer industries is designed to address both
industry-specific challenges, as well as everyday business pressures. It
offers a high-performance platform that provides line planning,
specification management, merchandising, product development, sourcing,
costing, quality and compliance with full supply chain collaboration
capabilities for managing the complete product lifecycle.
“Within the fast-paced environment of today’s footwear and apparel
industries, business leaders are increasingly looking to collapse
design, development and sourcing activities in order to reduce cycle
time, achieve cost objectives and improve the success rate of new
products across their various channels,” said Howard Heppelmann, general
manager, SCM segment, PTC. “By providing visibility across all functions
and enabling greater supply chain collaboration, customers can address
initiatives in parallel and achieve the ultimate goal of delivering
great products on-trend, on time and on-cost. We look forward to working
with Brooks Sports.”
Additional Resources
About Brooks Sports, Inc.
Brooks is committed to building great running gear with minimal impact
on humanity and the earth. We continually strive to make better choices
regarding design, fabrics, technologies, and processes that help protect
our planet without diminishing performance. A subsidiary of Berkshire
Hathaway Inc., Brooks was founded in 1914 and is headquartered in
Bothell, Wash., near Seattle. Brooks is a market-driven company with a
specialty dealer channel strategy focused entirely on meeting runners’
specific needs. Get information at www.brooksrunning.com.
About PTC
PTC (Nasdaq: PMTC) enables manufacturers to achieve sustained product
and service advantage. The company’s technology solutions help customers
transform the way they create and service products across the entire
product lifecycle – from conception and design to sourcing and service.
Founded in 1985, PTC employs over 6,000 professionals serving more than
27,000 businesses in rapidly-evolving, globally distributed
manufacturing industries worldwide. Get more information at www.ptc.com.
Follow us on Twitter
- Watch us on YouTube
- Connect with us on LinkedIn
- Join our PTC
Community - Visit us on Facebook
– View other Social
Media Platforms
The announcement of a customer’s selection, implementation,
deployment or adoption of PTC software is not necessarily indicative of
the timing or amount of revenue from such engagement or of the company’s
overall revenue for any particular period.
PTC, the PTC logo, Windchill, and FlexPLM are trademarks or
registered trademarks of PTC Inc. or its subsidiaries in the United
States and other countries.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130912005221/en/
Copyright Business Wire 2013