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MONTREAL, Sept. 12, 2013 /CNW Telbec/ - Bell Media Mix announced today
the addition of RDS and Sympatico to The Works, its exclusive media offer. Launched two years ago and having proven
its worth with several dozen advertisers, The Works offers
unprecedented advertising space simultaneously on all Bell Media
platforms across Québec - television, radio, out-of-home, and online -
during peak hours.
"With the addition of RDS and Sympatico, The Works provides more
coverage than ever before and enables advertisers to reach 91% of
A25-54 Francophones in Québec, while giving media planners the same
effective turnkey solution they're used to," said Michelle LaBarre,
Vice-President, Sales, Bell Media Mix.
"The partnership with RDS and Sympatico came naturally," said Patrick
Jutras, Vice-President, Sales and Marketing, RDS. "The new advertising
formats that we developed exclusively for The Works hold great promise
for a highly successful partnership."
The Works is offered across Québec with a focus on Montréal and provides
a multiplatform blitz four times a day on all Bell Media properties at
7:58 a.m., 11:58 a.m., 4:58 p.m. and 9:58 p.m. It covers 13 television
channels, 25 radio stations, 13 digital faces, and more than 40
websites, including Sympatico.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media
creates content and builds brands that entertain, inform, engage, and
inspire audiences through the platforms of their choice. Bell Media is
Canada's premier multimedia company with leading assets in television,
radio, out-of-home advertising, and digital media. Bell Media owns 30
local television stations led by CTV, Canada's #1 television network;
34 specialty channels, including TSN and RDS, Canada's most-watched
specialty channels in English and French; four pay TV services,
including The Movie Network and Super Écran; and is managing
shareholder of premium pay-per-view service Viewers Choice Canada. Bell
Media is also Canada's largest radio broadcaster, with 107 licensed
radio stations in 55 markets across Canada. Bell Media owns Astral
Out-of-Home, one of Canada's most dynamic and innovative out-of-home
advertising companies. Bell Media also operates more than 200 websites,
delivers TV Everywhere with its innovative GO video streaming services,
including TMN GO and Bravo GO, and owns Dome Productions Inc., a
multi-platform production company. Bell Media is part of BCE Inc. (TSX,
NYSE: BCE), Canada's largest communications company. For more on Bell
Media, please visit www.bellmedia.ca.
SOURCE Bell Media
