BURNABY, BRITISH COLUMBIA--(Marketwired - Sept. 12, 2013) - Naturally Splendid Enterprises Ltd. (TSX VENTURE:NSP) (the "Company") which develops and markets natural food lines as well as markets HempOmega™ and H2Omega™, announces the launch date of the "Natera" retail line of hemp food products.
Naturally Splendid is rebranding their existing retail hemp superfood line under the name Natera™. The existing shelled hemp seed and hemp protein powder, as well as the new product lines announced in a previous news release, will now be marketed under the Natera™ brand.
Naturally Splendid CEO Craig Goodwin states, "The Natera™ brand will be unveiled at The Canadian Health Food Association (CHFA) East trade show in October. The CHFA East is Canada's largest conference and trade show for the natural health and organics industry."
Industry leader NewAge Marketing and Brand Development will be overseeing the launch of the new Natera™ brand. NewAge Marketing CEO Frank Gallucci states, "The Natera™ brand is the right product at the right time. We continue to experience significant growth in the natural food markets and look forward to representing the Natera™ brand."
Naturally Splendid has engaged Karo Group Inc. to oversee the rebranding of the existing product line, the development of a new website, plus overall marketing and social media strategy. Karo's Senior Account Director Toby Strangewood states, "The newly defined Natera brand will resonate with a wide range of consumers but specifically with the core target market. Our team has worked hard to create an integrated experience around the brand, from naming, to identity, to packaging, to digital assets to launch advertising."
Gaylene Macdonald, Karo's VP, Digital Strategy will oversee the digital work and brings her experience with international brands such as Microsoft, AOL, lululemon and Starbucks to bear on the assignment.
"A Company in this sector can really capitalize on the effectiveness of social media. We very much look forward to building a strong and memorable community for Naturally Splendid and Natera," stated Macdonald.
About Naturally Splendid Enterprises Ltd.
Naturally Splendid is currently focused on a line of hemp-based products available in a retail network of over 300 stores throughout British Columbia and into Alberta including; Save On Foods; Urban Fare; London Drugs; Marketplace IGA; and Sobeys. Naturally Splendid's Natera™ product line consists of; shelled hemp seeds; hemp protein; organic hemp oil; and hemp-based supplements.
Naturally Splendid received federal and provincial funding towards the research and development of new hemp-based food products, HempOmega™ and H2Omega™, as well as for a strategic study to assess the feasibility of vertical integration. Success with these programs has opened the door to further government funding and support. Naturally Splendid is dedicated to providing the highest quality natural superfoods and delivering them to the general public in a tasty, nutritious manner.
About Karo Group Inc.
Karo Group is an integrated creative agency committed to creating Persuasive Experiences™ for the digital age. Fiercely independent and privately owned, Karo Group was established in Vancouver in 1971, making them the longest serving agency in Western Canada.
Karo has enjoyed a 40+ year history of delivering powerful, insightful, and effective communications to many of Canada's highest profile companies. The Karo tribe of 50+ professionals services clients from offices in Vancouver, Calgary and Toronto. Karo's creative work has been recognized with awards locally, nationally and internationally, and more importantly their strategies and ideas move the needle in ways that push clients' strategic agendas forward.
Learn more about Karo Group by visiting karo.com.
About New Age Marketing and Brand Management Inc.
New Age Marketing & Brand Management, Inc. (NAM&BMI) has been working with the Canadian Natural Food Channel since 1987 and has been instrumental in the introduction and support of many top selling natural brands throughout the Canadian marketplace. The head office is located in Calgary with branch offices in Vancouver, Toronto & Montreal. NAM&BMI offers a complete natural brokerage solution covering all channels of distribution across Canada.
Learn more about New Age Marketing by visiting newagemarketing.ca.
For more information on Naturally Splendid contact:
J. Craig Goodwin, CEO & Director
Forward-Looking Statements: Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control. Such factors include, among other things: risks and uncertainties relating to the successful testing and evaluation H2Omega™ and HempOmega™ by Calico. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward looking information. Except as required under applicable securities legislation, Naturally Splendid undertakes no obligation to publicly update or revise forward-looking information.
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