BRAMPTON, ON, Sept. 13, 2013 /CNW/ - In grocery stores across the country, the President's Choice®Children's Charity's Your Small Change Can Make a Big One campaign starts today. This campaign aims to raise funds to fight
childhood hunger, as well as help families whose children have physical
or developmental disabilities.
Customers can provide support by donating $2 at the checkout at
participating Loblaw banner grocery stores in Ontario like, Loblaws®, Zehrs Markets®, Your Independent GrocerTM, valu-mart®, Fortinos®, Real Canadian Superstore®, Real Canadian Wholesale Club® and nofrills® or online at www.pc.ca/charity. The campaign runs from September 13 - 26.
"President's Choice®Children's Charity strives to help kids live up to their full potential and when children
go to school hungry that just isn't possible," said Inge van den Berg,
member of President's Choice® Children's Charity Board of Directors and senior vice-president,
Corporate Strategy, Loblaw Companies Limited. "Funds raised during the
next two weeks will go to help children in our communities get access
to healthy breakfasts, lunches and snacks."
President's Choice®Children's Charity's fight against childhood hunger is primarily delivered through a
long-term premier sponsorship of Breakfast for Learning and the PCCC Basic Needs Brighter Future Program in partnership with Boys & Girls Clubs of Canada.
"Research has shown that 31 per cent of elementary school students and
62 per cent of secondary school students do not eat breakfast on a
daily basis. While there are many reasons children go to school hungry,
we know that school nutrition programs provide one solution," said
Samantha David, Executive Director at Breakfast for Learning. "President's Choice®Children's Charity has been instrumental in helping us support the nutritional health and
long term well-being of Canadian children."
President's Choice®Children's Charity's goal is to raise $5 million nationally. To help reach this goal, Loblaw
Companies will donate $1 million and is supporting an employee led
fundraising campaign, with raffles, bake sales and a special challenge
by four executives who will spend a day without food, to raise money.
One hundred per cent of the money raised goes towards supporting
nutrition programs, as well as children with developmental or physical
disabilities. In 2012, thanks to the generosity of customers, donors
and the support of employees in Ontario, President's Choice® Children's Charity awarded $6.48 million to 940 families and 924
nutrition programs that serve over 101,000 students across the
province.
Make a Positive Difference in the Community is one of the five corporate
social responsibility principles that shape the way Loblaw conducts
business. Fundraising initiatives in support of President's Choice® Children's Charity is just one example of how Loblaw banner stores
continue to be active in communities on national, regional and local
levels. Among other activities, Loblaw banner stores host national food
drives to help address hunger across Canada.
For more information about President's Choice® Children's Charity and to apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918.
About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping children across Canada, with
a focus on supporting children with disabilities and fighting childhood
hunger. The cost of administration and operations of the Charity is
funded by Loblaw Companies Limited, ensuring that 100 per cent of every
dollar donated goes to helping kids and their families. The Charity
offers funding across Canada and dollars are granted in the region in
which they are raised. Since 1989, the Charity has awarded more than
$86 million, supporting more than 1.3 million children. For more
information on the President's Choice®Children's Charity or to donate online, visit pc.ca/charity.
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 134,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
SOURCE President's Choice Children's Charity
