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BRP is set to transform the PWC industry with 2014 Sea-Doo Spark model
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PLUS! 2014 Can-Am Spyder RT with a completely new Rotax 1330 ACE in-line
triple engine and six-speed transmission
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PLUS! All-new four-seat 2014 Can-Am Commander MAX 1000 model and the
mud-ready Can-Am Maverick 1000R X mr side-by-side vehicle
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PLUS! 2014 Can-Am Outlander 6x6 ATV model
VALCOURT, QC, Sept. 15, 2013 /CNW Telbec/ - BRP today unveiled at its
semi-annual sales meeting held in Orlando, Florida, its 2014 model year
Can-Am and Sea-Doo product lines that will assert its leadership in
innovation.
More than 2,500 people representing 99 countries witnessed the unveiling
of the all-new Sea-Doo Spark watercraft, the all-new Rotax 1330 ACE
engine for the Can-Am Spyder RT roadster, the all-new four-seat Can-Am
Commander Max 1000 and mud-ready Can-Am Maverick 1000R X mr
side-by-side vehicles as well as the Can-Am Outlander 6x6 ATV.
"BRP teams have really come together to demonstrate their capacity to
innovate and contribute again to foster the strong reputation of our
Sea-Doo and Can-Am brands," said José Boisjoli, president and CEO.
"I am confident that with the new Sea-Doo Spark models we can recreate
the golden years of the PWC in markets worldwide with cleaner, more
fun, more affordable and easier-to-use watercraft."
"The Can-Am brand has become one of the strongest brands in the industry
since its revival in 2006. We have made tremendous strides with our on-
and off-road products," concluded Boisjoli.
Sea-Doo
BRP continues the legacy of paradigm shifting the watercraft industry
with a fun, more affordable, easier-to-use and more fuel-efficient
watercraft. Powered by the new Rotax 900 ACE in-line three-cylinder
engine, the Sea-Doo Spark watercraft is compact, designed with an
all-new Exoskel architecture consisting of a lightweight, durable and
recyclable Polytec material, making it easy to manoeuvre and extremely
playful. The most accessible new watercraft on the market, the 2014
Sea-Doo Spark PWC, costs nearly 40% less than its closest competitive
model1 and is the most fuel-efficient watercraft in the industry2.
"I am convinced we will expand our market leadership in North America
with our 2014 Sea-Doo line-up by attracting new customers and capturing
our existing customer base," said Yves Leduc, vice-president and
general manager, North America division. "The Sea-Doo Spark model makes
possible right now every family's dream of great days on the water."
The new Sea-Doo line brings a burst of fresh colours with many
trend-setting options that will excite the most selective rider looking
to enter the watercraft market and wanting to personalise it. It offers
a playful experience on the water, accommodating up to 2 or 3 people,
making it perfect for young families. Its light weight also means it is
easy to tow.
"On the international side, the new Sea-Doo Spark models should reach
out to a much wider base of younger customers," said Chris Dawson,
vice-president and general manager, International division. "With the
addition of the Spark model, we now have indisputably the most complete
line-up in the industry. We are confident that we will see a Sea-Doo
wave around the world."
The complete 2014 Sea-Doo line-up features a watercraft for every rider
style and experience level. The Sea-Doo GTX Limited 215 model joins the
luxury segment and becomes the most powerful, non-suspended model in
that category. BRP remains the only manufacturer to offer the
industry's exclusive Intelligent Brake & Reverse (iBR) system in every
watercraft category. BRP's exclusive iBR technology offers riders more
peace of mind with a braking system that allows them to stop up to 30 m
(100 feet) sooner than any competitive PWC3.
Can-Am
BRP also unveiled innovations on the roadster line-up. The 2014 Can-Am
Spyder RT roadster receives a new Rotax 1330 ACE in-line triple engine
mated to a new six-speed transmission (available in manual and
semi-automatic versions). BRP gave the Spyder RS line key updates to
improve driver and passenger comfort, and sport-performance of the RS-S
model, too. The ST model has new sporty-looking side panels that are
designed to enhance airflow and rider/passenger comfort, in addition to
optimized engine performance.
"The new Rotax 1330 ACE engine totally changes the personality of the
Can-Am Spyder RT roadster. The efficiency of the ACE engine provides a
maximum fuel range of up to 250 miles (400 km), lowers the cost of
ownership and generates 40 percent more lower-end torque," added Leduc.
In terms of innovations to the Can-Am side-by-side line-up, BRP
introduced the all-new four-seat Can-Am Commander MAX 1000 model, which
features the proven 976 cc Rotax V-Twin engine, class-leading
ergonomics and industry-exclusive, dual-level cargo box.
BRP introduces the 2014 Can-Am Maverick 1000R X mr. This newest member
of the Can-Am Maverick line of side-by-side vehicles is based on the
powerful two-seat Maverick 1000R model, but wears its own mud-specific
features to help it dominate the mud hole and the competition.
BRP's Can-Am ATV line-up now includes a revolutionary, purpose-built
model for ATV enthusiasts who believe that "Work is Play". Based on the
G2 (Generation 2) Can-Am Outlander ATV platform, the new Can-Am
Outlander 6X64 vehicle features industry-leading power and capacity in order to
provide a no-compromise utility ATV application. This new model
features the industry-leading 82 hp Rotax 1000 V-Twin engine.
"We believe we are well positioned to bring new customers and entice
existing fans with the 2014 Can-Am line-up. From the increased
sportiness of the Spyder RS-S model to the expansion of our Commander
side-by-side and the utility segment with innovations such as the
Can-Am Outlander 6x6 model, developed in our Finnish facility,"
concluded Dawson.
For more information on the new Can-Am and Sea-Doo line-ups, please
visit brp.com.
About BRP
BRP (TSX:DOO) is a global leader in the design, development,
manufacturing, distribution and marketing of powersports vehicles.
Distributed in 105 countries, its portfolio of brands and products
includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am
all-terrain and side-by-side vehicles, Can-Am roadsters, Evinrude
outboard engines, as well as Rotax propulsion systems. BRP employs
approximately 6,800 people worldwide.
1Source: Based on US Manufacturer Suggested Retail Price announced on
competitors' websites
2 Based on BRP internal testing and information on competitors' websites
3 Based on BRP internal testing. Traveling at 50 mph (80.47 km/h).
4The Can-Am Outlander 6X6 1000 XT ATV will be available for sale in
International markets as a 2014 model beginning in the spring of 2014.
North American availability begins later in the summer of 2014 as a
2015 model.
Some models, equipment and accessories may not be available in all
countries.
www.brp.com
@BRPnews
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder, E-TEC, Spark,
ACE, Exoskel, Polytec, iBR, Commander, Maverick, Outlander, XT, MAX, X,
RT, RS, RS-S, ST and the BRP logo are trademarks of Bombardier
Recreational Products Inc. or its affiliates. All other trademarks are
the property of their respective owners.
SOURCE BRP