Throw out any old ideas you may have about Ethan
Allen. The 80-year-old home furnishings brand known for its American
craftsmanship, innovation, and quality will showcase a fresh new look
and attitude in an inspiring new campaign that shows how “fine design
can be fun.”
“The New Eclecticism” will promote the brand’s unrivaled selection of
fashionable home designs in a sophisticated mash-up of styles and price
points that speaks to the way consumers design and shop for their homes
today. The concept embraces the eclectic design sensibility of mixing
and matching styles, colors, patterns, and design periods to create
original, personal styles.
“Ethan Allen has always been focused on providing our clients with more
ways to create their own styles,” says Farooq Kathwari, the company’s
Chairman, President and CEO. “The New Eclecticism puts a fresh spin on
our core values and gives our clients an exciting new perspective on
designing their homes with us.”
The campaign will launch in October with a colorful, 52-page direct mail
magazine and comes to life in the company’s showrooms with a new
boutique-style floor plan and product displays. The company will also
expand its offerings of home accents. For the first time, Ethan Allen
Design Centers will offer a selection of in-stock accents that clients
can take home or have shipped within 48 hours at no cost.
The magazine will introduce clients to The New Eclecticism through
enticing new photography that illustrates styles and ideas for creating
their own look. New product introductions will be highlighted in
inspiring, eclectically styled room settings. An eight-page insert
featuring new accents at attractive price points will also be included.
Pages will also be dedicated to promoting Ethan Allen’s unrivaled custom
options, green manufacturing practices, craftsmanship, and quality.
The New Eclecticism is part of Ethan Allen’s overall initiative to make
its product lines more accessible and leverage the brand’s key
competitive advantages—sophisticated style and surprising value. This
month, the company launched “Ethan Allen Platinum,” a free rewards
program that will provide members exclusive savings offers and other
benefits in the coming year.
In November, Ethan Allen will continue to promote The New Eclecticism
with another 52-page direct mail magazine focused on holiday style. The
company will also run advertisements in several print, digital, and
broadcast shelter media outlets as well as social media promotions to
support the campaign.
About
Ethan Allen
Ethan Allen Interiors Inc. (NYSE:ETH) is a leading interior design
company and manufacturer and retailer of quality home furnishings. The
company offers free interior design service to its clients and sells a
full range of furniture products and decorative accessories through
ethanallen.com and a network of approximately 300 Design Centers in the
United States and abroad. Ethan Allen owns and operates eight
manufacturing facilities including five manufacturing plants and one
sawmill in the United States plus two plants in Mexico and Honduras.
Approximately seventy percent of its products are made in its North
American plants. For more information on Ethan Allen's products and
services, visit ethanallen.com.
Copyright Business Wire 2013