Clear Channel Media and Entertainment, which has the largest reach of
any radio or television outlet in the U.S., today announced that highly
influential media strategist Michael Kassan will provide exclusive
reports from this year’s Advertising Week events on New York’s WOR 710
AM, which is also available on iHeartRadio and at wor.com.
(Photo: Business Wire)
Kassan will bring his unparalleled understanding of the advertising and
media worlds to broadcast and digital listening audiences via WOR 710
AM, iHeartRadio’s WOR station and wor.com via an ongoing series of
insightful reports, commentary, updates and interviews throughout
Advertising Week, the world’s premier gathering of advertising,
marketing and communications leaders. Advertising Week, which takes
place annually in New York City, will run from September 23 – September
27, 2013, during which it offers over 200 events at multiple NYC venues.
Kassan is the Founder, Chairman and CEO of MediaLink, a leading Los
Angeles- and New York City-based advisory and business development firm
that provides critical counsel and direction on issues of marketing,
advertising, media, entertainment and digital technology.
Among other features, Kassan will host a series of daily Advertising
Week previews and updates; exclusive interviews with major media and
advertising world figures; and commentary on significant advertising and
media topics that emerge during Advertising Week events. In addition,
visitors to wor.com/keyword: Adweek will also find a one-stop shop for
Advertising Week information.
“Michael Kassan is one of the most highly respected names in the
advertising and media worlds. His incredibly well-informed reporting
will illuminate Advertising Week for WOR listeners, as well as those
listening to WOR over iHeartRadio and wor.com, bringing unparalleled
insight and depth to the most important issues facing the industry as it
prepares to address the future and prepare for its next stage of
growth,” said John Hogan, Chairman and CEO of Clear Channel Media and
Entertainment. “We are thrilled to have an expert of this caliber play
such a critical role in our Advertising Week lineup.”
"I’m extremely passionate about the media and advertising businesses –
and I'm excited to share my enthusiasm with listeners of NYC’s leading
talk station,” said Kassan. “I couldn’t be more delighted to extend the
Advertising Week conversation to New York’s listening audience and the
millions more across America who will be able to join us via WOR 710 AM,
iHeartRadio‘s WOR station and wor.com.”
WOR is New York's oldest radio station and one of the country's top
rated talk stations. Founded in 1922, it was one of the first radio
stations in America to use directional antenna to increase the scope and
range of its broadcast; was the first AM radio station in New York to
broadcast with HD radio technology; and is one of the best radio
broadcast signals in the U.S.
About Clear Channel Media and Entertainment
With 243 million monthly listeners in the U.S., Clear Channel Media and
Entertainment has the largest reach of any radio or television outlet in
America. Clear Channel Media and Entertainment serves 150 markets
through 840 owned radio stations, and the company’s radio stations and
content can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at iHeartRadio.com and
on the company’s radio station websites, on the iHeartRadio mobile app,
in enhanced auto dashes, on iPads and smartphones, and used via
navigation systems. iHeartRadio, Clear Channel's digital radio platform,
is the No. 1 all-in-one digital audio service with over 225 million
downloads; it reached its first 20 million registered users faster than
any digital service in Internet history.
The company’s operations include radio broadcasting, online and mobile
services and products, live concerts and events, syndication, music
research services and independent media representation. Clear Channel
Media & Entertainment is a division of CC Media Holdings, Inc.
(OTCBB:CCMO), a leading global media and entertainment company. More
information on the company can be found at ClearChannel.com.
Like us on Facebook at facebook.com/iHeartRadio
Follow us on Twitter at twitter.com/iHeartRadio
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130918005702/en/
Copyright Business Wire 2013